Areas of Responsibility – PR Manager
Develop and execute public relations strategies that enhance the hotel’s brand image, visibility, and market positioning.
Plan and implement PR campaigns to promote hotel services, events, seasonal offers, and guest experiences.
Organize and manage media events, press visits, hotel showcases, and influencer stays to generate positive coverage.
Build and maintain strong relationships with media, travel journalists, bloggers, and influencers in the hospitality industry.
Collaborate with Sales, Marketing, and Operations teams to ensure consistent brand messaging and guest experience alignment.
Prepare and distribute press releases, newsletters, and media communications highlighting hotel achievements, events, and offerings.
Coordinate interviews, photo shoots, and public appearances for hotel leadership.
Handle guest feedback, online reputation, and sensitive public issues to protect and strengthen the hotel’s reputation.
Identify and manage partnerships, sponsorships, and local collaborations to increase brand exposure.
Monitor media coverage, social media presence, and PR campaign performance; prepare reports and insights for management.
Success Factors
Focus on the Guest
Understands guest expectations and ensures all PR initiatives enhance guest satisfaction, loyalty, and overall experience.
Continuous Improvement
Regularly reviews PR strategies and adapts to changing market trends, guest preferences, and competitive landscape.
Teamwork
Works collaboratively with cross-functional teams to deliver seamless guest experiences and successful campaigns.
Effective Communication
Ensures clear, engaging, and consistent communication across media, guests, and internal teams.
Professional & Hospitality Expertise
Applies strong knowledge of hospitality trends, guest behaviour, and service standards to elevate brand perception.
Openness & Respect
Values diverse perspectives, fosters inclusivity, and maintains professionalism in all interactions.
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