Advertising Sales Manager

What do we need from your end?

Role Overview

We are looking for a Performance Ad Sales Manager to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions.

Client Onboarding & Growth

● Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming,

EdTech, and Apps

● Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics

● Set up campaigns aligned to performance goals and scalability benchmarks

Client Servicing & Optimization

● Monitor daily campaign performance and proactively optimize for scale and efficiency

● Work closely with AdOps and analytics teams on tracking, attribution, and postbacks

● Identify underperforming funnels and recommend creative, targeting, or bid changes

● Maintain strong client retention through performance delivery

Revenue & Scale

● Achieve revenue through volume scaling and long-term advertiser retention

● Upsell high-performing traffic sources, premium placements, and exclusive inventory

● Build predictable revenue pipelines through repeat performance budgets

Performance Advertising Expertise

● Sell and manage CPC, CPA, CPI, and hybrid performance models

● Understand attribution tools, fraud prevention, and conversion tracking

● Stay updated with performance trends, privacy regulations, and tracking limitations

Key KPIs

● CPA/ROAS improvement

● Advertiser retention & budget scale

● Monthly revenue from performance campaigns

● Conversion volume & quality score

Requirements

● Strong understanding of performance marketing and digital funnels

● Hands-on experience with performance KPIs and optimization

● Ability to analyze large datasets and make quick decisions

● Comfortable working in fast-paced, number-driven environments