Ai-powered Creative Strategist (content + Ads) | Remote

🎯 AI-Powered Creative Strategist (Content + Ads)

📍 Remote | Must work EST hours

🏢 PPC Guru - Performance Marketing Agency

🕒 Full-Time

About PPC Guru

We're a fast-growing digital marketing agency based in Canada, working with clients across North America in healthcare, construction, and professional services. We run high-performance Google Ads and Meta Ads campaigns, and we're building an AI-first team where smart tools replace headcount, not thinking.

We don't do generic. We don't do slow. We build content and ads that actually get leads.

The Role

We're hiring one sharp, AI-native creative strategist who can own our content ideation and ad creative strategy end-to-end, for both organic social (Reels, TikTok-style content) and paid Meta Ads.

You will research trends, write scripts, identify winning hooks, develop video concepts across multiple formats (UGC, talking head, testimonial, hook-body-CTA), and manage our graphic designers and video editors to bring it all to life.

🚫 This is not a content posting job.

✅ This is a thinking + directing + AI-executing role.

🎯 What You'll Own

• Research viral trends, comments, competitor content, and platform insights to generate weekly content ideas
• Write high-converting scripts for Reels, TikToks, and Meta Ad videos, with clear hook, body, and CTA structure
• Develop multiple video creative concepts per month for paid Meta Ads across different formats (UGC, testimonial, before/after, hooks, etc.)
• Manage and brief our graphic designers and video editors with clear direction and deadlines
• Use AI tools (Claude, ChatGPT, Gemini, etc.) to accelerate research, scripting, ideation, and trend analysis
• Understand what types of creatives drive qualified leads, not just views

✅ You're the Right Fit If You:

• Have 2–4 years of experience in content strategy, social media, or creative strategy for digital ads
• Have a portfolio with real results, not just pretty videos, but content that actually performed
• Understand Meta Ads creatives deeply, what hooks work, what formats convert, what kills CTR
• Are genuinely AI-native, you already use AI tools daily, not occasionally
• Can figure things out independently without being hand-held
• Think like a marketer, not just a content creator
• Are comfortable managing and giving creative direction to a small team

🚫 You're NOT the Right Fit If You:

• Need a step-by-step process for everything
• Don't know the difference between a scroll-stopping hook and filler content
• Have never or only occasionally used AI tools in your real workflow
• Confuse \"going viral\" with \"getting qualified leads\"

🛠️ Tools We Use (or expect you to learn fast):

Claude AI · ChatGPT · Gemini · Meta Ads Manager · CapCut · Canva · ElevenLabs · HeyGen · n8n

🎁 What We Offer

✨ Competitive salary based on experience and portfolio

✨ 100% remote

✨ Direct access to the founder, fast decisions, no bureaucracy

✨ Exposure to Canadian/US market clients across real industries

✨ AI-first culture where your tools multiply your output