Brand & Communications Lead

Location: Dehradun

Type: Full-time

Experience: 5+ years

Compensation: INR 8,00,000 - 12,00,000 LPA (based on candidature and profile)

About CodeYogi Foundation

CodeYogi Foundation empowers millions of Indian students who lack access to computers to learn professional coding and confidently pursue careers in technology. We're building a mobile-first, AI-powered learning platform - because 90% of students in tier-2/3 cities only have phones, not laptops.

We've reached 300K+ students across 9 states, with 48.6% girls. Our students build real web apps, advance to competitive programs, and land tech careers - all learning on smartphones.

We're a small, high-impact team of 17+ people, scaling fast. We've never had a dedicated brand or communications person. That changes with this hire.

The Role

You'll be CodeYogi's first Brand & Communications Lead - building the brand function from scratch, reporting directly to the Founder.

This isn't a role where you inherit a playbook and execute. There is no playbook. You'll create it. You'll own how the world sees CodeYogi - from social media to PR to student storytelling to event presence.This role is for you if: You've built brand presence before, ideally from early stages You think in stories, not just campaigns You can write a compelling LinkedIn post AND a donor pitch deck You're comfortable being a one-person team who builds systems, not just content You care about the mission - not just the metrics What You'll Do

Brand Strategy & Identity (25%)

Define and evolve CodeYogi's brand voice, visual identity, and positioning

Build brand guidelines that the entire team can follow

Ensure brand consistency across all touchpoints - website, social, events, partnerships

Position CodeYogi as a credible, visible player in India's ed-tech and social impact space

Content & Storytelling (25%)

Create compelling content: student stories, impact narratives, team updates, thought leadership

Write across formats - blogs, social posts, newsletters, case studies, donor reports

Turn data (300K+ students, 9 states, 48.6% girls) into stories that move people

Build a content calendar and publishing rhythm from scratch

Social Media & Digital Presence (20%)

Own and grow CodeYogi's presence on LinkedIn, Instagram, Twitter/X, and YouTube

Create platform-specific content - not one-size-fits-all reposts

Build community and engagement, not just followers

Track performance, learn what works, and iterate

PR, Media & External Communications (15%)

Build relationships with journalists, bloggers, and media outlets

Pitch stories and secure earned media coverage

Draft press releases, media kits, and spokesperson briefs

Manage communications for announcements, milestones, and partnerships

Community Building & Events (15%)

Represent CodeYogi at conferences, panels, and college events

Build partnerships with communities, influencers, and aligned organizations

Create events or campaigns that increase visibility (online and offline)

Coordinate with schools, institutions, and government stakeholders for visibility opportunities

What Success Looks Like in 6 MonthsBrand foundation built - Voice, guidelines, and visual identity documented and adopted by the teamContent engine running - Regular publishing rhythm across platforms with consistent qualitySocial presence growing - Measurable growth in followers, engagement, and reach on key platformsPR traction- At least 3-5 meaningful media mentions or featuresStudent stories amplified - A library of compelling student stories being used across channelsTrusted voice - The Founder and team trust you to represent CodeYogi externally without hand-holding

Must-Have Skills

Core Brand & Communication Skills

• Brand Building

You've built or significantly shaped a brand - not just executed someone else's strategy. You understand positioning, voice, and visual identity. You know that brand is what people say about you when you're not in the room.

• Storytelling & Writing

You write exceptionally well. You can turn dry data into a compelling narrative. You can write a tweet, a blog post, a donor report, and a press pitch - and each one sounds right for its audience. Writing is your strongest tool.

• Social Media Strategy

You don't just post - you strategize. You understand platform differences, content formats, engagement patterns, and community building. You've grown social accounts with intention, not just volume.

• PR & Media Relations

You know how to pitch stories to journalists. You've secured media coverage. You understand what makes something newsworthy. You can write a press release that actually gets read.

• Content Strategy

You think in systems, not one-off posts. You can build a content calendar, define content pillars, and create a sustainable publishing rhythm. You understand the funnel from awareness to engagement to action.

Execution & Ownership

• Zero-to-One Capability

You've built something from scratch before - a brand, a content function, a social presence. You don't need an existing team or playbook. You create the playbook.

• Execution Speed

You ship. You don't spend 3 weeks perfecting a strategy doc. You balance quality with speed. You'd rather publish something good today than something perfect next month.

• Data-Informed Thinking

You track what matters - reach, engagement, conversions, sentiment. You use data to inform decisions, not just to report. You know when to trust your instinct and when to trust the numbers.

• Visual Sensibility

You may not be a designer, but you have a strong eye. You know what good design looks like. You can brief a designer clearly or create decent visuals yourself using tools like Canva.

Mindset & Culture

• Mission-Driven

You genuinely care about what CodeYogi does. The idea of 300K+ students learning to code on phones gets you excited, not just informed. Impact motivates you.

• Ownership & Autonomy

You don't wait for briefs. You see what's needed, propose it, and execute. You're comfortable being the only person in your function and making decisions independently.

• Adaptability

You're joining a 17-person non-profit, not a 500-person company. Priorities shift. Resources are limited. You figure it out anyway.

Nice-to-Have SkillsExperience in the non-profit or social impact spaceExperience with education, ed-tech, or youth-focused organizationsVideo production or editing skillsComfort with basic design tools (Canva, Figma)Experience managing agencies, freelancers, or internsRegional language skills (Hindi is a strong plus given our student base)

Who You Are

Foundational Qualities (Non-Negotiable)Ownership - You treat the brand as YOUR brand. You don't wait for someone to tell you what to post.Communication - Obviously. You write beautifully. You speak clearly. You make complex things simple.Resourcefulness - Limited budget? No design team? You find a way.Reliability- Deadlines matter. Publishing schedules matter. You deliver.Integrity - You represent students' stories truthfully. You don't exaggerate impact for a good headline.Excellence - Every piece of content, every post, every pitch reflects your standard.Adaptability - You're building a plane while flying it. You're okay with that.Mission Alignment - You believe in what CodeYogi does. It's not just a job.

What We're NOT Looking ForAgency executors - If you only know how to execute someone else's creative brief, this isn't for youMetric chasers - If you'd buy followers or write clickbait to hit numbers, this isn't for youPerfectionists who don't ship - If you spend weeks polishing and never publishing, this isn't for youTitle collectors - If "Lead" in the title matters more than the work, this isn't for youSolo players- If you can't collaborate with a small team and take input gracefully, this isn't for you

What We Offer

Ownership

You're building the brand function from the ground up. No layers, no approvals chain, no politics. Direct access to the Founder. Your work will define how 300K+ students' stories are told.

Impact

Every story you tell, every post you publish, every journalist you pitch - it directly increases visibility for students who are learning to code on phones. This isn't abstract impact.

Learning

You'll work across brand, content, PR, social, events, and partnerships. In a small team, the learning surface area is massive.

Team

Small, mission-driven, no-nonsense. We care about outcomes, not optics - which should appeal to someone who's building a brand, not performing one.

One More Thing

We don't have a brand team . click apply for full job details