Business Analyst

Job Post :- Business Analyst (Pre-Sales)

Experience :- 4+ years

Location - Mumbai (WFO)

Timing :- 12:00 P.M. to 9:00 P.M.

Key Responsibilities

Client Discovery & Requirement Gathering

• Take detailed briefs from clients and understand their business challenges, objectives, and KPIs.
• Perform initial diagnostic analysis of client issues using digital marketing frameworks and tools.
• Ask the right tactical and technical questions to decode client expectations.

Solutioning & Strategy Development

• Develop tailored digital marketing strategies across SEO, PPC, Email Marketing, Affiliate, Marketplace, and AI-powered solutions.
• Convert client requirements into actionable plans and cohesive solution decks.
• Stay updated with the latest marketing technologies, tools, and trends to create cutting-edge proposals.

Pre-Sales Enablement

• Prepare, structure, and present compelling pitch decks to clients.
• Work with cross-functional DM teams (SEO, Paid, CRO, Social, Email, Tech) to build accurate estimations and scopes of work.
• Assist the sales team during calls, presentations, and negotiations to help drive deal closures.
• Handle tactical client queries with clarity and confidence.

Stakeholder Collaboration

• Act as the bridge between Sales, Delivery, and Strategy teams.
• Coordinate internally to gather inputs, finalize solutions, and ensure smooth handover post-closure.

Growth & Opportunity Management

• Identify opportunities for up-sell and cross-sell based on client needs and performance gaps.
• Support revenue growth targets by contributing to proposal wins.
• Follow up on open leads and maintain structured communication records.

Required Skills

Technical Skills

• Strong practical understanding of:

1. SEO (on-page, off-page, technical)
2. PPC / Paid Media (Google Ads, Meta Ads, Performance campaigns)
3. Email Marketing (automation, segmentation, flows)
4. AI-driven marketing tools & solutions

• Ability to translate performance data into insights and recommendations.

Soft Skills

• Excellent written and verbal communication skills.
• Strong client-facing presence and presentation abilities.
• Problem-solving mindset with the ability to think on the spot.
• High coordination and collaboration skills across teams.
• Ability to handle multiple pitches and deadlines simultaneously.
• A proactive, detail-oriented team player with an ownership mentality.

Preferred Qualifications

• MBA or equivalent degree in Marketing / Business / Communication.
• Exposure to enterprise digital marketing tools such as Google Analytics, Google Tag Manager, HubSpot, Marketo, Mailchimp, SEMrush, Ahrefs, etc.
• Relevant digital marketing certifications if any (Google Ads, GA4, HubSpot, Meta Blueprint, etc.)