Copywriter - D2c Beauty / Personal Care

About the Company

We are looking for a creative and performance-driven Copywriter with experience in D2C, Beauty, or Personal Care brands. The ideal candidate should be able to craft compelling, conversion-focused content across digital platforms to drive engagement, retention, and revenue growth.

About the Role

We are looking for a creative and performance-driven Copywriter with experience in D2C, Beauty, or Personal Care brands. The ideal candidate should be able to craft compelling, conversion-focused content across digital platforms to drive engagement, retention, and revenue growth.

Responsibilities

• Write high-converting copy for:
• Website (homepages, landing pages, product pages)
• Performance marketing ads (Meta, Google, etc.)
• Email and WhatsApp campaigns
• Social media content (captions, hooks, scripts)
• Collaborate with marketing, design, and growth teams to execute campaigns
• Optimize copy based on performance metrics such as CTR, CVR, and ROAS
• Maintain and evolve brand voice across all digital touchpoints
• Conduct market and competitor research to improve messaging
• A/B test different messaging angles and formats
• Write scripts for video ads and reels

Qualifications

• Experience in D2C / E-commerce / Beauty / Personal Care industry
• Strong understanding of performance marketing and conversion copywriting
• Ability to write clear, engaging, and persuasive content

Required Skills

• Experience in D2C / E-commerce / Beauty / Personal Care industry
• Strong understanding of performance marketing and conversion copywriting
• Ability to write clear, engaging, and persuasive content

Preferred Skills

• Familiarity with platforms like Meta Ads, Google Ads, Klaviyo, etc.
• Basic understanding of SEO
• Ability to work in a fast-paced, target-driven environment