Copywriter - Performance Marketing

Job Title: Copywriter - Performance Marketing

Location: Hyderabad

About the Company

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

Job Summary:

• This role requires leading the creation of high-impact, conversion-driven copy across digital channels.
• You will drive performance marketing content strategy for multiple brands across industries.
• The role involves collaborating with performance marketers, and ensuring all content aligns with business goals and ROI metrics.
• You will play a key role in shaping brand voice while optimizing for conversions and growth.

Key Responsibilities:

• Own and lead copy development for:
• Paid ads (Meta, Google, LinkedIn, YouTube)
• Landing pages and conversion funnels
• Email marketing and automation campaigns
• High-performing social media creatives
• Develop and execute content strategies aligned with performance marketing goals (leads, sales, engagement).
• Plan and oversee A/B testing frameworks to continuously improve campaign performance.
• Analyze metrics such as CTR, CPC, CPA, and conversion rates to refine messaging and improve ROI.
• Collaborate closely with performance marketing, design, and analytics teams for integrated campaign execution.
• Work directly with stakeholders to present ideas, incorporate feedback, and drive results.
• Ensure consistency in brand voice while adapting messaging for different platforms and audiences.

Knowledge / Skill Set Required:

• 1-2+ years of experience in copywriting with a strong focus on performance marketing.
• Proven ability to write high-converting ad copy, landing pages, and email campaigns.
• Strong understanding of digital advertising platforms (Meta Ads, Google Ads, LinkedIn Ads).
• Experience with A/B testing, funnel optimization, and conversion rate optimization (CRO).
• Excellent storytelling skills combined with a data-driven mindset.
• Strong communication and presentation skills for client interactions.
• Ability to balance creativity with performance metrics and business impact.