About this role
As CRM Marketing Manager you will be leading the development and execution of our customer relationship management strategies. You will be responsible for designing and implementing data-driven campaigns that enhance customer engagement, drive retention, and maximize lifetime value.
You will oversee the optimisation of CRM tools and platforms, analyse customer insights, and create personalised multi channel experiences. Collaborating closely with cross-functional teams, you will ensure a seamless integration of CRM initiatives with broader marketing and business objectives.
What you'll be doing:
Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs.
Define audience segments in Hightouch models based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns.
Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3.
Implement Liquid/Java Script to create targeted and relevant personalization in emails.
Monitor email programs to ensure deliverability to a global customer base.
Contribute to the project management of email campaigns in the PM tool, Asana.
Contribute to lifecycle, promotions, and trigger-based programs.
Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
Monitor trends, analyze data, and optimize marketing campaigns.
Identify marketing process improvement opportunities. What you’ll have
While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:
8+ years of technical email marketing experience.
Worked as Subject Matter Expert in any of the leading Marketing Automation Tool such as Braze, Adobe Campaign, Marketo, and Adobe Experience Cloud or any other similar tool.
Solid experience in HTML and CSS, with the ability build email from scratch and troubleshoot coding bugs.
Solid understanding of cross-browser/platform issues, code solutions, and email best practices.
Familiarity with email marketing concepts, deployment, and implementation.
A drive to improve processes and increase operational efficiencies.
Exceptional attention to detail and the ability to work in a fast-paced environment.
Extensive experience in QA’ing content, audience, and automation.
Ability to monitor post-launch campaign success and work to escalate and resolve any issues.
Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and the ability to bring new and innovative ideas to the team.
Experience using email optimization tools to proof email templates for device rendering.
A passion for learning, developing, and testing innovative email personalization techniques and formats.
A team-oriented mindset and the ability to work with a wide range of individuals. We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
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We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!