Digital Marketing & Content Strategist

Job Title: Digital Marketing & Content Strategist

Location: Chandigarh, India

Company: Relevate Consulting PTY LTD

About Us:

Relevate Consulting PTY LTD is a tech-driven consulting firm headquartered in Brisbane, Australia. We specialise in delivering innovative solutions that help our clients grow through data-backed marketing, compelling content, and measurable results. We are currently seeking a Digital Marketing & Content Strategist to join our team in Chandigarh, India.

Position Overview:

We are looking for a well-rounded digital marketer who is equal parts strategic thinker and hands-on creator. This role blends digital marketing expertise with content generation and creative execution. The ideal candidate will have a strong grasp of paid advertising (Google Ads, LinkedIn Ads, Meta), full-spectrum SEO (technical, on-page, off-page), and a proven ability to produce or direct engaging digital content, including graphics and copy.

Key Responsibilities:

• Develop and implement end-to-end digital marketing strategies to increase visibility, drive qualified traffic, and generate leads.
• Plan, execute, and optimise PPC campaigns across Google, LinkedIn, Meta (Facebook & Instagram), and other relevant platforms.
• Conduct comprehensive SEO audits and manage technical SEO, keyword research, backlink building, and domain authority improvements.
• Create and oversee the production of high-quality content for blogs, landing pages, emails, and social media.
• Design or manage the creation of visual content, including social media creatives, ad banners, and infographics.
• Collaborate on content calendars and messaging frameworks aligned with broader marketing goals.
• Maintain and optimise website UX, content structure, and technical health to support both SEO and conversion goals.
• Monitor and report on digital marketing performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Drive CRO initiatives, including A/B testing, landing page optimisation, and behavioural insights.
• Keep up to date with trends in content marketing, platform updates, algorithm changes, and new digital tools.

Qualifications:

• A bachelor’s degree in Marketing, Digital Media, Design, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, including hands-on PPC and SEO.
• Experience in planning and producing digital content, including visual assets and copywriting.
• Proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent.
• Strong understanding of SEO best practices, including technical SEO and link-building tactics.
• Practical knowledge of advertising platforms like Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficient with analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
• Experience with WordPress or other CMS platforms.
• Basic knowledge of HTML/CSS for troubleshooting and content formatting.
• Strong organisational, time management, and communication skills.

Preferred Qualifications:

• Experience working in B2B or consulting environments.
• Google Ads or Meta Blueprint certification.
• Familiarity with marketing automation tools (e.g. HubSpot, Zoho, Mailchimp).
• Video editing or motion graphic skills are a plus.

Benefits:

• Competitive salary and benefits package.
• Professional growth in a dynamic, international, and tech-driven environment.
• A creative and collaborative work culture that values initiative and results.
• Four weeks of paid annual leave.
• Two weeks of paid sick leave.

Relevate Consulting PTY LTD is committed to creating an inclusive, high-performance workplace. We welcome candidates from all backgrounds who are ready to make a meaningful impact.