Digital Marketing Manager

Key Responsibilities:

1. Website Analytics & Development Advisory

• Leverage Google Analytics, Google Ads Manager, and other analytics platforms to monitor website performance, user behavior, and conversion funnels.
• Translate data insights into actionable development recommendations, working with the web/product team to implement UI/UX and content improvements that drive engagement and lead generation.
• Conduct regular performance audits and present findings with clear, prioritized action plans.

2. Marketing Automation

• Design, build, and manage automation workflows using tools such as Claude Code and/or n8n to streamline marketing operations, lead nurturing, and campaign execution.
• Identify repetitive manual processes across the marketing function and replace them with scalable, automated solutions.
• Maintain and optimize automation pipelines to ensure reliability and alignment with campaign goals.

3. Bid & Tender Participation

• Manage and coordinate Ulatus's participation in bids, RFPs, and tenders across multiple regions.
• Collaborate with regional teams and business development stakeholders to prepare compelling bid submissions.
• Track bid pipelines, deadlines, and outcomes to continuously improve win rates.

4. SEO Ownership

• Own the end-to-end SEO strategy for Ulatus's web properties, including technical SEO, on-page optimization, content strategy, and link building.
• Conduct keyword research, competitor analysis, and content gap assessments.
• Monitor organic performance using tools such as Google Search Console, SEMrush, or Ahrefs, and drive continuous improvement in rankings and organic traffic.

5. PPC Ownership

• Own the planning, execution, and optimization of all paid search and paid media campaigns (Google Ads, Bing Ads, and other relevant platforms).
• Manage ad budgets efficiently, with a focus on maximizing ROI, lowering CPA, and improving Quality Scores.
• Produce regular performance reports and iterate on campaign strategy based on data.

6. Strategic Execution

• Participate actively in the formulation and execution of marketing strategy alongside senior leadership.
• Bring data-backed insights and market intelligence to strategic discussions.
• Translate strategic decisions into operational marketing plans with clear timelines, KPIs, and ownership.

7. International Team Collaboration

• Work closely with Ulatus's international staff across global offices to execute region-specific marketing initiatives.
• Ensure consistency of brand voice, messaging, and campaign strategy across markets while allowing for local customization.
• Coordinate campaign rollouts, localization of marketing assets, and regional performance tracking.

8. Cross-Departmental Coordination

• Act as the marketing liaison for Sales, Business Development, Product, and Operations teams.
• Coordinate with internal stakeholders to align marketing activities with business priorities and ensure timely delivery of marketing support.
• Participate in cross-functional meetings and provide marketing expertise to inform broader business decisions.

Required Qualifications:

• 4+ years of experience in a digital marketing role, with at least 1-2 years in a managerial or ownership capacity.
• Demonstrated hands-on experience with Google Analytics, Google Ads Manager, and Google Search Console.
• Proven track record managing SEO and PPC programs independently with measurable outcomes.
• Experience building or managing marketing automation workflows (n8n, Zapier, Make, or similar; familiarity with AI-assisted tools such as Claude Code is a plus).
• Experience in bid/RFP management or a B2B marketing environment.
• Strong analytical mindset — able to interpret data and translate it into clear recommendations.
• Excellent written and verbal communication skills in English; proficiency in additional languages is an advantage.
• Ability to work effectively across time zones and with international, multicultural teams.

Preferred Qualifications:

• Familiarity with the B2B services sales cycle and account-based marketing (ABM).
• Google Ads and/or Google Analytics certifications.
• Experience with tools such as SEMrush, Ahrefs, HubSpot, or similar marketing platforms.
• Exposure to AI-powered marketing tools and a willingness to adopt emerging technologies.

What We Offer:

• A high-visibility role with real ownership and strategic influence.
• A collaborative, international work environment spanning 11 global offices.
• Opportunity to work at the forefront of language technology and AI-driven localization.
• Competitive compensation and benefits package.