Digital Marketing Manager

Designation: Digital Marketing Manager

Location: Noida

About SciAstra

SciAstra is India’s first and largest research community of 500,000+ science students. We help students crack IISc, IISER, NISER, and other top science institutes — and we’re building the future of science education in India.

The Role

We’re looking for a sharp, data-driven Digital Marketing Manager to own our online acquisition engine — from paid campaigns to SEO-driven organic growth — and scale it aggressively. This is a high-impact, high-visibility role reporting directly to the founders.

What you will own

•    Plan, execute, and optimize paid campaigns across Meta, Google, and YouTube — owning CPL, ROAS, and CAC targets

•    Manage and optimize monthly ad budgets across all performance channels

•    Own the full marketing funnel from awareness to enrollment — run A/B tests on creatives, landing pages, and flows

•    Work with the SEO and content team to drive organic traffic, clicks, and enrollments

•    Build and manage lead nurturing workflows via WhatsApp, email, and remarketing

•    Plan campaign calendars around exam-season demand windows (especially March–May)

•    Maintain real-time marketing dashboards and present weekly insights to leadership

•    Partner closely with the sales and counselling team to improve lead quality and enrollment conversion

What We are looking for

Must-have:

•    3–6 years of digital marketing experience, preferably in edtech or D2C

•    Hands-on expertise with Meta Ads Manager and Google Ads

•    Strong analytical mindset — comfortable with GA4, GSC, and marketing dashboards

•    Experience managing ₹10L+ monthly ad budgets

•    Proven track record of reducing CPL while scaling lead volume

Good to have:

•    Experience with WhatsApp marketing tools (Interakt, Wati, or similar)

•    Familiarity with SEO fundamentals and content strategy

•    Prior experience at an exam-prep or edtech brand

•    Understanding of student purchase journeys and seasonal demand patterns

How Success is Measured

•    Cost per lead (CPL) — month-over-month improvement

•    Return on ad spend (ROAS) across paid channels

•    Monthly enrollments sourced from digital marketing

•    Organic share of total leads generated

Why Sciastra

•    Direct ownership of the marketing function — your decisions ship in days, not months

•    Performance-linked bonus tied to enrollment revenue

•    Close access to founders and leadership

•    Fast-moving, no-politics startup culture

•    Opportunity to build and lead a growing team as we scale