Digital Marketing Manager

Job Summary:

As a D2C Growth & Performance Manager for our premium direct-to-consumer brand, you will play a crucial role in driving the brand's trajectory. This position requires innovative strategies to enhance our online presence & boost profitable growth across all digital channels.

Key Responsibilities:

• Own and scale paid acquisition across Meta & Google with full budget responsibility.
• Execute performance marketing strategies, focusing on CRO, CAC, ROAS, LTV, and contribution margins.
• Develop and manage a structured creative testing framework that includes hooks, formats, and messaging.
• Drive profitable revenue growth across the D2C website and third-party marketplaces.
• Monitor and analyze performance dashboards to translate insights into actionable strategies.
• Craft integrated brand and marketing strategies that align with our Client's brand premium fashion positioning.
• Ensure consistent brand storytelling across all digital and retail touchpoints and campaigns.

Requirements:

• 4–8 years of experience in D2C growth, performance marketing, or the fashion/luxury marketing sectors.
• Proven track record of scaling high-AOV D2C brands and effectively managing paid media budgets.
• Strong proficiency in Meta & Google Ads, including creative testing and performance analytics.
• Deep understanding of fashion branding, digital storytelling, and online business models.
• Strategic thinker with strong execution abilities and a data-driven mindset.
• Ability to thrive in a fast-paced, founder-led environment.
• Excellent communication and interpersonal skills, fostering collaboration across teams.

Preferred Qualifications:

• Experience with influencer partnerships and creator-led growth strategies.
• A background in digital content strategy and performance-driven creative frameworks.
• Previous involvement in supporting retail store launches and in-store marketing initiatives.
• Experience integrating offline marketing efforts with digital growth goals.