Director - Marketing

Role Overview We are seeking an execution-focused Marketing & Communications leader with strong creative, digital, and evolving AI capabilities to drive and strengthen the MarCom function. In this role, you will lead a high-performing team and support cross-regional branding, business alignment, and market outreach across multiple geographies, including India, North America, and emerging markets. Key areas of focus include talent branding, AI-led initiatives, stakeholder communications, and demand generation efforts.

This position reports to a global business leader, with a dotted-line alignment to the HR leadership team. You will work closely with senior leadership, sales, HR, and other cross-functional stakeholders across regions. Roles & Responsibilities: Develop and implement end-to-end communication strategies aligned with business goals and a cohesive global brand voice.

Own the US, Canada, and India-GTC brand narrative, while also driving client-facing communications and enhancing GCC market visibility. Plan and deliver internal communications initiatives (such as leadership forums, town halls, and key programs) alongside external campaigns. Drive integrated marketing campaigns across social media, career platforms, and digital channels to enhance employer positioning.

Showcase organizational culture, leadership narratives, and impact stories across relevant internal and external touchpoints. Lead the creation of high-quality, brand-consistent content including newsletters, case studies, blogs, recruitment collateral, and campaign assets. Encourage and enable the use of AI-driven tools to improve content effectiveness, productivity, and scalability.

Partner with cross-functional teams to execute marketing initiatives aligned with business priorities, including targeted and strategic campaigns. Contribute to demand generation efforts and track campaign effectiveness through structured reporting and insights. Build and maintain a strong digital and social media presence with timely, relevant, and consistent messaging.

Monitor and manage external feedback and reviews in collaboration with key stakeholders. Lead, mentor, and develop a geographically distributed marketing team. Promote a collaborative, agile, and ownership-driven culture to ensure quality execution and responsiveness.

Key Requirement: 6–10 years of experience in marketing, digital marketing, communications, or employer branding roles within a corporate environment. Strong execution capability complemented by creative thinking, stakeholder management, and content development expertise. Familiarity with AI tools in marketing (at any level) or a strong willingness to learn and champion their adoption within the team.

Excellent communication skills with the ability to craft clear, concise, and business-aligned messaging. Proven ability to collaborate effectively with cross-functional and global stakeholders across multiple regions. Preferred Qualifications: A Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related discipline.

Experience partnering with teams such as Talent/HR, Sales, or Employer Branding will be an added advantage. Prior exposure to Marketing & Communications within a staffing, IT services, or B2B environment is preferred.