Group Product Manager

Experience:

• 7–12 years of experience in pharmaceutical marketing
• Minimum 3–4 years in a Product Manager / Senior Product Manager role
• Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential
• Experience with product launches, line extensions, and lifecycle planning preferred

Job Responsibilities:

• Lead the strategic planning and execution of marketing activities across multiple brands / therapy areas
• Drive portfolio growth, new product introduction, and mature brand revitalization
• Oversee development and implementation of brand marketing plans, promotional campaigns, and tactical programs
• Guide the creation of visual aids, digital campaigns, and customer engagement materials
• Build and mentor a team of Product Managers and drive performance management
• Lead brand forecasting, budgeting, and resource allocation to ensure optimal ROI
• Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies
• Identify and manage external vendors, agencies, and KOLs for execution excellence
• Establish frameworks for Key Account Marketing, institutional engagement, and private hospital strategy
• Partner with sales leadership to align field force training, deployment, and customer segmentation
• Develop and oversee CME programs, congress participation, and HCP engagement initiatives
• Lead lifecycle planning, including line extensions, new indications, and pricing strategy
• Monitor market trends, competitor activity, and derive actionable insights for strategic pivots