Growth Marketing Manager

Job Description: Senior Manager / Associate Director of Growth Marketing – Fintech

• Location: Bangalore (WFO)
• Experience: 8–12 years

About the Role:

We are looking for a high-impact leader of Growth Marketing to lead end-to-end growth for

our lending/fintech products. This role will own the full funnel—from customer acquisition

to engagement, retention, and revenue—while driving scalable, data-led growth across

digital and organic channels.

Key Responsibilities:

1. Growth Strategy & Ownership

- Own north-star metrics such as acquisition, activation, and revenue growth

- Build and execute end-to-end growth strategy across the AARRR funnel

- Drive category creation and scale within the fintech ecosystem

2. Customer Acquisition & Performance Marketing

- Lead multi-channel acquisition strategy across paid and organic channels

- Optimize CAC, funnel conversion, and channel efficiency

- Manage and scale large marketing budgets with strong ROI focus

3. CRM & Lifecycle Marketing

- Build and scale lifecycle marketing across channels (WhatsApp, SMS, Email, Push)

- Drive personalization, segmentation, and trigger-based journeys

- Improve engagement and retention metrics

4. Data, Experimentation & MarTech

- Leverage customer data and behavioral signals for targeting

- Drive A/B testing culture across channels and product surfaces

- Own MarTech stack for automation and personalization

5. Product & Cross-functional Collaboration

- Partner with Product, Design, and Engineering to improve user journeys

- Influence product features and UX for growth

- Work with cross-functional teams to unlock new growth levers

6. Team Leadership

- Build and lead a high-performing growth marketing team

- Establish operating rhythms for experimentation and reporting

- Manage agencies, vendors, and stakeholders

Ideal Candidate Profile:

- 8–12 years of experience in Growth/Product Marketing

- Experience in fintech, lending, payments, or consumer tech

- Proven track record of scaling growth metrics

- Strong expertise in performance marketing, CRM, and data-driven growth

- Experience managing budgets and cross-functional teams

What Success Looks Like:

- Scale-up in acquisition and revenue metrics

- Improved funnel efficiency and customer quality

- Strong CRM and organic contribution