Head of Sales

Head of SalesBuild the sales engine. Own the number. Lead the team that takes Biotastic to where it is meant to be.

About Biotastic Health SystemsBiotastic Health Systems is India's only premium recovery engineering company. We design and manufacture ice baths (IcePod), hybrid infrared saunas (AURA), and red light therapy panels (HealLite)-purpose-built for high-performance individuals, luxury hotels, and professional sports teams across India.

We are not a wellness brand. We are science-backed, protocol-first, and uncompromisingly premium. Our clients include 5-star hotel groups, IPL franchises, India's top biohackers, and athletes who treat recovery as seriously as training. We are at an inflection point-our product range is expanding with HBOT chambers and modular ice baths, and the commercial opportunity is ready to be scaled.

Business Pain - Why This Role Exists NowBiotastic has strong product-market fit, a premium client base, and a product range that is genuinely differentiated in India. The next phase of growth is about building the sales infrastructure to match the scale this company is ready for - and that requires a dedicated sales leader at the helm.Biotastic is at an inflection point-brand, product, and client demand are aligned for accelerated growthHBOT chambers and modular ice baths require a more structured, enterprise-ready sales motionCommercial opportunities across luxury hotels, IPL/sports teams, and corporate wellness are ready to be ownedThe existing sales team is capable-a strong leader will multiply their output meaningfullyAn active inbound pipeline and growing brand recognition need conversion leadershipRight moment to build the function properly before the next wave of growth arrives

Mission of the RoleBuild and lead Biotastic's sales function from the ground up-own inbound conversion, outbound pipeline, commercial account strategy, and team performance-so that Biotastic consistently hits and exceeds its monthly revenue targets and scales to the level the product and brand are genuinely capable of.

Key Result Areas (5 KRAs)

KRAWhat Success Looks Like:

• Revenue & Pipeline OwnershipOwn the monthly revenue number. Build and maintain a live pipeline with 3x coverage. Drive consistent month-on-month growth and establish a clear upward trajectory within the first 90 days
• Outbound Sales EngineBuild a structured outbound system-target lists, cadences, messaging, and tracking. Consistently generate qualified pipeline from cold outreach across HNI, hotels, sports, and corporate wellness
• Inbound Conversion & CRM DisciplineOwn inbound lead management end-to-end. Ensure every lead is qualified, followed up within SLA, and moved through the pipeline with discipline. No lead left unworked
• Commercial & Enterprise Account StrategyDevelop and execute a B2B playbook for luxury hotels, IPL/sports franchises, and corporate wellness clients. Close anchor commercial accounts that create recurring revenue and brand credibility
• Team Leadership & Sales InfrastructureManage, coach, and grow the existing sales team. Set weekly targets, run pipeline reviews, and build the systems (CRM, SOPs, scripts, reports) that make the team scalable

KPIs with Numbers

KPITarget / Benchmark

Monthly revenue target ownershipSignificant step-up within 6 months - set at onboarding

Qualified pipeline coverage ratio 3x monthly target at all times

Inbound lead response SLAFirst contact within 2 hours of inquiry

Outbound demos/meetings booked per month 10 qualified demos/month (team total)

Lead-to-close conversion rate 25% on qualified demos

Commercial / B2B accounts closed per quarter 2 anchor commercial accounts (hotel / sports)

CRM hygiene100% of active deals logged and updated weekly

SDR quota attainmentBoth existing SDRs hitting individual targets

Your First 90 DaysAudit & Foundation

Day 1-30Full audit of current pipeline, CRM, lead sources, and team performance. Understand product range and buyer profiles. Set individual targets for SDRs. First outbound sequences live within 2 weeks of joining

Day 30-60Pipeline & System BuildLive CRM pipeline with 3x revenue coverage. Outbound motion generating 8 qualified demos/month. Inbound SLA enforced-zero leads falling through. First commercial account in active negotiation

Day 60-90Revenue & Team PerformanceFirst month at or above agreed revenue target. 1 anchor commercial account closed. HBOT and modular ice bath prospect list built and warm outreach begun. Weekly sales review cadence running with full team

Must-Have vs. Good-to-Have

Must-Have5-10 years in B2B or high-ticket consultative sales-can close 5L-50L deals independentlyProven track record of building or restructuring a sales team and hitting targetsBoth inbound (CRM, conversion) and outbound (cold outreach, sequencing) experienceStrong understanding of commercial/enterprise selling - hotels, corporate wellness, or healthcare/sportsAbility to sell a premium, technical product - articulate value, not priceCRM fluency-has enforced pipeline hygiene in a team settingTeam manager experience-coached and managed at least 2 direct reportsBased in Chennai or willing to relocate - non-negotiable

Good-to-HaveExperience in wellness, fitness, medical equipment, luxury goods, or hospitality technology salesExisting relationships with luxury hotel procurement, sports franchise management, or corporate wellness decision-makersFamiliarity with HBOT, infrared therapy, or biohacking product categoriesExperience building sales SOPs, scripts, or playbooks from scratchHas worked in a founder-led, high-growth startup-comfortable with ambiguityKnowledge of digital lead generation or worked alongside a marketing team

The Honest Picture

What Makes This Role ExcitingReal ownership-build Biotastic's sales function from the ground up with full accountabilityReport directly to the founder-decisions are fast, feedback is direct, your work mattersEvery deal you close goes into a product that genuinely improves people's health and performanceExpanding product range (HBOT + modular ice baths) creates new commercial territory to ownWork with India's most premium clients-JW Marriott, IPL franchises, elite athletesWhat Will Be DemandingHigh-accountability role-you own the number, and the number will be tracked closelyBuilding from the ground up-systems and playbooks do not yet exist in final formTechnical product - significant investment in understanding what you're sellingPan-India travel required for commercial account relationship buildingThings move fast, priorities shift-resilience is a baseline requirementPremium clients hold us to a premium standard at every touchpoint

Role DetailsBase Location: Chennai, Tamil NaduTravel Pan-India for commercial accounts-hotel groups, sports facilities, corporate clientsNotice Period: 30-60 days preferred

How We Hire - The ProcessStep Stage Owner

What We Evaluate1. Application Review: HR Team Resume, covering note, and stated revenue track record2 Phone Screens: 20 Communication quality, logistics, and salary alignment3 Sales Deep Dives: 60 min Hiring ManagerRevenue history, deal complexity, outbound and inbound capability, CRM discipline4. Final Interview: 45 min LeadershipValues, ownership mindset, leadership approach, and long-term fit5 Offer: HR + Leadership CTC discussion, variable structure, and offer rollout

Our Culture & Values

Ownership is the defaultNobody will chase you here. If you own it, you close the loop-no reminders, no hand-holding.

Execution over perfectionWe move fast, fix things, and learn forward. Waiting for perfect is not how we operate.

Premium is a standard, not a moodOur clients pay a premium price. Every touchpoint - from the first call to the final proposal - must reflect that.

Radical transparencyProblems are surfaced early, not buried. We would rather hear bad news fast than good news late.

Hire for values and develop for skillsCharacter, attitude, and ownership mindset are non-negotiable. Everything else can be built.