Marketing Head

Position Title

Marketing Head

Salary Grade

Alpha numeric code (if any)

Job Position Summary

The Marketing Head will be responsible for developing and executing the overall marketing strategy to strengthen brand visibility, generate business leads, and support organizational growth. The role involves managing marketing campaigns, digital marketing initiatives, brand positioning, and market expansion activities.

Key responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.

• Identify new market opportunities, target segments, and growth areas.

• Create marketing plans to promote company services and solutions.

• Build and strengthen the company’s brand presence across digital and offline platforms.

• Ensure consistency in branding, messaging, and communication across all channels.

• Manage digital presence of company websites

• Plan and execute digital marketing campaigns including SEO, SEM, social media, email marketing, and content marketing.

• Monitor campaign performance and optimize strategies for better results.

• Drive lead generation initiatives to support sales teams.

• Collaborate with sales and business development teams to convert marketing leads into business opportunities.

• Conduct market research, competitor analysis, and customer insights to identify trends and opportunities.

• Track marketing performance metrics and prepare regular reports.

• Lead and manage the marketing team, providing guidance and mentorship.

• Coordinate with internal teams such as sales, product, and operations.

• Plan and manage marketing events, webinars, conferences, and promotional activities.

• Represent the company in industry events and networking platforms.

• Manage Press Release (PR) and Press Conference

Desired Qualification / certifications

Graduate in any discipline, PMP etc. certification preferred, though not essential

Some level of expertise or knowhow of at least one language other than English & mother tongue is preferable

Preferred relevant work experience

8–15 years of experience in marketing, preferably in IT services, technology, or localization industry.

Skills and knowledge

Strong knowledge of digital marketing tools and strategies.

Proven experience in brand building and lead generation.

Excellent communication, presentation, and leadership skills.

Ability to analyze data and make strategic marketing decisions.

Position reports to

CTO, Fidel Softech

Position supervises

Team of 10-15 members including Project Managers, Sales Team

Travel needed

SOS or need basis

Location

Fidel Softech, Pune office

Employment details

Full time and on the rolls of the Fidel Softech