Marketing Manager

Position Overview Forge Truck Centers is seeking a results-driven Marketing Manager to partner with Revenue Leadership in the development and execution of integrated marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role requires a hands-on marketer who can operate at both the strategic and tactical levels – owning planning, execution, and performance measurement across paid, earned, and owned media. The ideal candidate brings strong analytical skills, direct digital media buying experience, social media experience (both paid and owned) and a proven ability to manage budgets and optimize marketing performance.

Key Responsibilities Develop and execute comprehensive marketing strategies aligned with company growth objectives Translate business goals into actionable, multi-channel marketing plans Help define and evolve Forge Truck Centers’ brand positioning within the heavy-duty truck and commercial vehicle market Budgeting & Performance Management Manage, and optimize the marketing budget, including forecasting, pacing, and variance reporting Analyze and report on ROI across campaigns and channels, ensuring efficient allocation of spend Establish KPIs and performance benchmarks tied to business outcomes Paid, Earned & Owned Media Plan and manage integrated campaigns across paid (search, social, display), earned (PR, partnerships), and owned (website, email, content) channels Execute and optimize digital media buying campaigns, including targeting, bidding, and creative testing Oversee content and messaging strategies to support lead generation, brand awareness, and customer retention Analytics & Reporting Own marketing analytics and reporting, delivering actionable insights to leadership Track campaign performance, customer acquisition metrics, and channel effectiveness Use data to inform decisions, test new strategies, and continuously improve results Lead day-to-day campaign execution while maintaining a strategic perspective Partner with sales, operations, and leadership teams to align marketing initiatives with business priorities Manage external vendors, agencies, and media partners as needed Qualifications Required 3–5 years of progressive marketing experience Direct brand-side (in-house) marketing experience Proven experience building and managing marketing budgets and forecasts, including ROI analysis, pacing, and variance reporting Hands-on experience across paid, earned, and owned media channels Direct experience with digital media buying (e.g., Google Ads, paid social, programmatic) Strong analytical and reporting skills with experience in marketing data and performance measurement Ability to operate effectively at both strategic and tactical levels Excellent written and verbal communication skills Preferred Bachelor’s degree in Marketing, Communications, or a related field Experience in B2B, trucking, transportation, heavy equipment, or industrial industries Familiarity with CRM systems (HubSpot) and marketing automation platforms What Success Looks Like Measurable growth in qualified leads and customer acquisition Clear visibility into marketing performance and ROI Strong, differentiated brand presence in the commercial vehicle market Scalable, data-driven marketing programs that support long-term growth What We Offer Salary Range: $100,000 - $115,000 annually, depending on experience This role is also eligible for an Annual Bonus Plan Comprehensive benefits package including health, dental, vision and 401(k) (including match) Opportunities to be the founding Marketing role and professional growth within a rapidly expanding organization #J-18808-Ljbffr