Marketing Manager
Rentkar
Mumbai, MaharashtraFull-timeMid LevelOn-site
Job Description
Marketing Executive (Digital & Influencer Marketing)
Location: Mumbai (On-site)
CTC: ₹3 LPA – ₹5 LPA (based on experience)
Department: Marketing & Growth
About RentkarRentkar is India’s fastest-growing gadget rental startup that lets users experience high-end tech — PS5s, MacBooks, cameras, GoPros, and more — on flexible rentals with zero deposits. We’re building the next-gen rental experience combining creativity, speed, and storytelling.
Role OverviewWe’re looking for a hands-on marketing professional who understands digital media, influencer marketing, and storytelling. The ideal candidate knows how to turn content ideas into performance campaigns — whether it’s Meta ads, influencer collaborations, or creative video shoots.
Key Responsibilities1. Digital Marketing & Ads- Plan and execute Meta, Instagram, Facebook, and Google Ads campaigns.
- Optimize ad creatives, targeting, and budgets for best ROI.
- Track campaign performance using Meta Ads Manager, Google Analytics, and Sheets dashboards.
- Ideate ad visuals and copy in coordination with the design and content teams.
- Identify and onboard relevant influencers, content creators, and micro-creators.
- Handle negotiations, barter deals, and paid collaborations.
- Build long-term relationships with creators and agencies.
- Track performance of influencer posts and manage reporting.
- Work with the in-house creative team to ideate reels, videos, and campaign content.
- Have basic knowledge of camera gear, lighting, and shoot setups to support content production.
- Help organize shoots for product ads, testimonials, or behind-the-scenes clips.
- Collaborate with editors and designers to maintain Rentkar’s brand tone.
- Assist in planning campaign calendars, festive promotions, and product launch videos.
- Coordinate with partner brands and agencies for cross-promotion campaigns.
- Explore offline and on-ground activation ideas (pop-ups, college fests, gaming events).
- 1–3 years of experience in digital/influencer marketing or brand content.
- Understanding of social media algorithms and ad platforms (Meta, Google, YouTube).
- Excellent communication, negotiation, and coordination skills.
- Interest or basic knowledge of cameras, gadgets, and content creation.
- Comfortable in a fast-paced startup where ideas move quickly.
- Experience with tools like Canva, Meta Ads Manager, Notion, Google Sheets.
- Prior work in tech, D2C, or content-driven brands.
- A creative mind with a passion for digital storytelling and gadgets.
- Work with a young, creative team building a unique rental experience in India.
- Opportunity to experiment with new ad formats and campaign ideas.
- Access to Rentkar’s gear — cameras, gaming consoles, and more — for content projects.
- Flat hierarchy, fast decision-making, and visible impact.
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