Marketing Manager, Toy Marketing - Innovation

The pay range is indicative of projected hiring range; base pay will be determined based on candidate’s location, skills, and experience. About the Role The Manager, Toy Marketing - Innovation will lead the toy line development for new brands within the innovation pipeline, owning product and packaging strategy, business planning, asset creation, and commercialization milestones from concept through launch readiness. What Your Impact Will Be Lead development of 4+ new brands, overseeing pricing architecture, product development, packaging strategy, and asset creation.

Own key business inputs including P&L development, pricing strategy, and milestone planning to ensure concepts are financially viable and scalable. Partner cross-functionally with Design, Packaging, Development, Insights, Finance, and Commercial Regions to bring new concepts to market on time and on budget. Lead consumer insights work to inform play patterns whitespace and appeal.

Ensure new brands are grounded in clear consumer positioning and aligned to portfolio growth priorities. Direct analysis of early‑stage concept, guiding evaluation of strategic fit, consumer appeal, and commercial potential. Synthesize insights and business inputs into clear recommendations to support go/no‑go decisions.

What We’re Looking For 6+ years of experience (4+ with MBA) in brand management and product development. Expertise in the product development process and cross‑functional workflows. Demonstrated experience managing complex projects and balancing multiple priorities simultaneously.

Strong business acumen, including experience developing P&Ls and commercialization plans. Proven ability to lead through ambiguity and drive decisions in fast‑paced environments. Experience onboarding and developing talent.

Strong presentation skills and ability to influence cross‑functional and senior stakeholders. Passion for innovation, toys, and building new brands. Strong PowerPoint and Excel skills, proficiency in Outlook and Word.

Benefits Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Mattel is an Equal Opportunity Employer and welcomes all applicants. Qualified applicants with arrest or conviction records will be considered for employment under the Los Angeles Fair Chance Ordinance and California Fair Chance Act. #J-18808-Ljbffr