Marketing Manager, Toy Marketing - Innovation

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys.

We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity The Manager, Toy Marketing – Innovation will lead the toy line development for new brands within the innovation pipeline, owning product and packaging strategy, business planning, asset creation, and commercialization milestones from concept through launch readiness. This leader will operate at the intersection of creativity and business rigor — shaping breakthrough concepts, guiding cross‑functional execution, and ensuring new brands are positioned for scalable, long‑term growth. The ideal candidate is a strategic brand builder with strong people leadership skills, experience managing innovation pipelines, and a passion for bringing new ideas to market.

What Your Impact Will Be Lead development of 4+ new brands, overseeing pricing architecture, product development, packaging strategy, and asset creation. Own key business inputs including P&L development, pricing strategy, and milestone planning to ensure concepts are financially viable and scalable. Partner cross‑functionally with Design, Packaging, Development, Insights, Finance, and Commercial Regions to bring new concepts to market on time and on budget.

Lead consumer insights work to inform play patterns whitespace and appeal. Ensure new brands are grounded in clear consumer positioning and aligned to portfolio growth priorities. Direct analysis of early‑stage concept, guiding evaluation of strategic fit, consumer appeal, and commercial potential.

Synthesize insights and business inputs into clear recommendations to support go/no‑go decisions. What We’re Looking For 6+ years of experience (4+ with MBA) in brand management and product development. Expertise in the product development process and cross‑functional workflows.

Demonstrated experience managing complex projects and balancing multiple priorities simultaneously. Strong business acumen, including experience developing P&Ls and commercialization plans. Proven ability to lead through ambiguity and drive decisions in fast‑paced environments.

Experience onboarding and developing talent. Strong presentation skills and ability to influence cross‑functional and senior stakeholders. Passion for innovation, toys, and building new brands.

Strong PowerPoint and Excel skills, proficiency in Outlook and Word. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr