Marketing Manager

Develops and executes marketing and go‑to‑market plans to grow specialist building product categories. He/She will be collaborating to design & execute marketing campaigns that can drive relevance of building products across customer segments to drive business results

Responsibilities

• Develop and execute annual marketing and GTM plans for Building Material categories.
• Conduct consumer and market research to generate insights.
• Lead packaging development and product communication.
• Manage creative, digital, media, and research agencies.
• Plan and execute ATL, BTL, and digital campaigns.
• Track competition and market trends to refine strategy.
• Collaborate with sales, technical, R&D, commercial & legal teams.
• Drive digital initiatives, content development, and campaign performance tracking.

Qualifications

• MBA/PGDM (Tier 1 college)
• 3+ years' experience in marketing/brand management experience
• Experience in FMCG/Paints/Building Materials/Construction Chemicals preferred