Performance Marketing Manager

Brand: Aguante.in

Experience: 3 to 4 yrs

Salary: ₹4L to ₹5L / PA

Working - 5 days (alternate Saturday off )

Location: NIBM Road, Kondhwa, Pune 411048 ( work from office )

Preferred Qualification: MBA in Marketing / Digital Marketing

Role Overview

We are looking for someone who can independently manage and optimize digital advertising campaigns across Meta and Google platforms to drive traffic, conversions, and revenue growth. The ideal candidate should be analytical, data-driven, and performance-focused, with hands-on experience in campaign execution and reporting for D2C brand.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Platforms Ads (Facebook & Instagram) and Google Ads
• Manage campaign structures across TOF / MOF / BOF funnel stages
• Monitor daily campaign performance and key metrics such as: ROAS, CAC, CTR, CPC, CPM, Conversion Rate, CPA
• Optimize ad creatives, audiences, placements, and budgets for maximum efficiency
• Create audience segments for prospecting, retargeting, and remarketing
• Analyze landing page performance and coordinate improvements for better conversion
• Generate weekly and monthly performance reports with insights and action points
• Work closely with creative team for ad copy, creatives, and campaign testing
• Manage A/B testing of creatives, hooks, offers, and audience targeting
• Track attribution and customer journey across campaigns
• Monitor website analytics using Google Analytics and ad platform dashboards
• Support sales growth through data-backed digital marketing strategies

Essential Requirements

• 3 to 4 years hands-on experience as Manager in performance marketing for D2C brand.
• Strong command over Meta Ads Manager and Google Ads
• Good understanding of:- Search Campaigns, Performance Max, Shopping Ads, Display Ads, Remarketing Campaigns
• Strong analytical ability and data interpretation skills
• Knowledge of conversion tracking, pixels, UTM parameters, and attribution

Experience in using:

• Google Tag Manager
• Google Analytics
• Excel / Google Sheets
• Understanding of Shopify ecosystem preferred
• Ability to identify performance bottlenecks and solve quickly
• Strong communication and reporting skills

Additional Preferred Skills

• Experience with D2C / E-commerce brands
• Understanding of customer retention funnels
• Familiarity with WhatsApp and email marketing tools
• Knowledge of SEO basics
• Ability to work in fast-growth environment

Personality We Are Looking For

• Highly result-oriented
• Fast learner
• Curious with numbers
• Proactive in suggesting improvements
• Ownership mindset

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Ability to commute NIBM Road Kondhwa Pune

experience working with D2C brand

Education:Bachelor's (Preferred)

Experience:Performance marketing: 3 years as manager (Preferred)

Work Location: In person