Performance Marketing Manager

Location: NSP, Pitampura (On-site)

Experience: 3–6 Years

Industry Preference: D2C / Ecommerce / Marketplace

We are looking for a highly result-driven Performance Marketing Manager who has hands-on experience in scaling sales for Shopify-based ecommerce brands. The ideal candidate should be deeply skilled in Google Ads, Meta Ads, and conversion-focused strategies, with a strong understanding of D2C growth.

• Plan, execute, and optimize performance marketing campaigns across:
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• Drive revenue growth and ROAS for Shopify store
• Scale campaigns profitably while maintaining CAC targets
• Manage full funnel marketing (awareness → conversion → retention)
• Work with tools like KwikEngage, Shopify analytics, and tracking systems
• Implement and monitor conversion tracking, pixels, and attribution models
• Continuously test creatives, audiences, landing pages, and funnels
• Analyze data and generate actionable insights to improve performance
• Collaborate with creative and content teams for high-converting ad creatives
• Stay updated with latest trends, algorithm changes, and growth hacks

• Strong hands-on experience in Google Ads & Meta Ads
• Proven track record of scaling Shopify ecommerce sales
• Experience working with D2C brands or marketplaces
• Deep understanding of:
• Performance marketing metrics (ROAS, CAC, LTV, CTR, CPA)
• Audience targeting, retargeting, and funnel optimization
• Experience with tools like:
• KwikEngage
• Shopify backend & analytics
• Google Analytics / GA4
• Ability to manage high budgets and deliver consistent ROI
• Strong analytical mindset and data-driven decision making

• Someone who is obsessed with numbers & growth
• Can own revenue targets, not just run ads
• Proactive, experimental, and performance-focused
• Has experience scaling brands from ₹X to ₹X+ revenue/month (preferred)

• Experience in supplement / health & fitness category
• Knowledge of CRO (Conversion Rate Optimization)
• Experience with email/SMS marketing flows