Product Marketing Manager Nutra-medical-pharma

🚀 About us

Viscofan is the world leader in the production and distribution of casings for the meat industry. With operations in more than 110 countries and a team of over 5,500 people, we combine industrial excellence and innovation to lead both the food and biotechnology markets.

Join our global team as a Product Marketing Manager in our Nutra Medical Business Unit, where you'll play a pivotal role in shaping the future of health solutions across nutraceuticals, pharmaceuticals, and biomaterials.

Your mission will be to lead the full lifecycle of health-related products—from development to market launch—ensuring strategic positioning, regulatory compliance, and commercial success. You will act as a key connector between R&D, production, regulatory, and commercial teams, driving innovation and growth in a highly regulated and competitive industry.

Key responsibilities:

• Manage product portfolio and lifecycle, adapting to market and regulatory changes
• Define product strategy: positioning, segmentation, value proposition, competitive differentiation
• Conduct market research and competitive intelligence in nutraceuticals and biomaterials
• Collaborate with cross-functional teams (R&D, QA, Regulatory, Production, Marketing) for product development
• Create scientific marketing materials: technical sheets, clinical evidence, white papers
• Execute marketing mix strategies (online/offline), including digital campaigns, events, and PR
• Support sales teams with training, tools, and demand generation initiatives
• Represent the company at trade shows, congresses, and product launches
• Build relationships with KOLs and technical stakeholders
• Manage marketing budgets and justify investments

Qualifications and key competencies:

• Bachelor’s degree in Health Sciences, Pharmacy, Biotechnology, Biology, chemistry (combined with Marketing studies background) or Marketing Bachelor´s degree (combined with technical/scientific background)
• Minimum 10 years’ experience in product marketing within health-related industries (nutraceuticals, supplements, medical devices, pharma)
• Strong knowledge of health regulations, claims, GMP, and certifications (FDA, EFSA, ANMAT)
• Fluency in English and Spanish. German is a plus.

Technical expertise in:

• Market analysis tools (quantitative & qualitative)
• CRM, marketing automation, SEO/SEM, BI tools, e-learning platforms
• Product innovation methodologies (Agile, Stage Gate)
• Functional ingredients, APIs, biomaterials (collagen, biopolymers, delivery systems)
• Formulation of supplements, drugs, and medical devices
• Business models: B2B, B2C, pharmacy channel, e-commerce, export

🌍 Why Join Viscofan?

• Contribute to impactful projects with a global footprint.
• Be part of a committed, international team working on innovation and continuous improvement.
• Develop your career in a stable, growing company that invests in people and technology.
• Enjoy a collaborative, down-to-earth work environment with clear purpose and long-term vision.

At Viscofan, we believe in building a diverse, inclusive, and empowered team. We welcome professionals who bring vision, execution, and leadership to the table.