Retention Marketing Manager

Company Description

Life Changing Astro is a trusted platform specializing in Astrology, Numerology, and Vastu, aimed at helping individuals achieve clarity and transformation in their personal and professional lives. Led by experienced spiritual mentors, we offer practical solutions ranging from personalized astrological readings to effective Vastu remedies. Our services focus on fostering personal growth, career success, and overall well-being. Join us in our mission to empower lives through self-discovery and spiritual development.

Role Description

This is a full-time, on-site role located in Ganganagar for a Retention Marketing Manager. The Retention Marketing Manager will develop and execute customer retention strategies to enhance customer engagement and loyalty. Responsibilities include analyzing marketing metrics, segmenting customer bases, implementing retention campaigns, managing projects, and offering data-driven insights to optimize marketing performance.

Responsibilities

Plan and execute WhatsApp and Email campaigns to improve repeat purchases and engagement

Build automated journeys (welcome, abandoned cart, post-purchase, win-back, reactivation)

Segment users based on behavior, RFM, and purchase history

Write persuasive copies focused on CTR, CVR, and revenue per user

Run A/B tests on subject lines, creatives, send time, and offers

Track performance metrics: OR, CTR, CVR, Unsubscribes, Revenue contribution

Maintain list hygiene and improve deliverability

Coordinate with design, tech, and performance marketing teams

Use CRM tools and automation platforms efficiently

Optimize customer lifecycle to increase LTV and reduce churn

Requirements

Strong hands-on experience with WhatsApp & Email marketing tools

Understanding of e-commerce/D2C funnels and retention metrics

Data-driven mindset and comfort with dashboards/analytics

Practical knowledge of automation, flows, and campaign performance

1–4 years of relevant experience (flexible per your hiring level)