Salesforce CRM Analytics

Role: Salesforce CRM Analytics (Einstein Analytics)

Exp: 5 to 10 years

Location: Bangalore/Hyderabad/Pune/Gurugram

Mode of work: Hybrid

Job Description:

• Strong hands-on experience with Discovery Studio and Analytics Studio
• Proven expertise in data management, including data preparation, transformation, and governance.
• Experience or certification in Business Intelligence (BI), ETL tools, CRM Analytics, and reporting platforms.
• Proficient in leveraging data visualization and analytics tools such as Tableau, Salesforce CRM Analytics (Einstein Analytics), Power BI, Birst, etc., to generate actionable insights.
• Skilled in data preparation techniques, including data wrangling, manipulation, and ETL processes.
• Acts as a functional expert in CRM Analytics (CRMA) applications and capabilities
• Strong understanding of Sales, Service clouds
• Demonstrate and implement numerous capabilities such as multi-source data pull, data blending, table calculations, advanced calculated fields, advanced statistical analysis, guided analytics, custom coding, etc.
• Advanced proficiency in SQL, with the ability to work on complex queries and multi-source data integration.
• Good understanding of dashboard design principles and user experience (UX) for both desktop and mobile platforms.
• Competency in reading and writing Salesforce Analytics Query Language (SAQL) and Salesforce Object Query Language (SOQL).
• Experience building and deploying Einstein Discovery stories.
• Hands-on experience in administering, configuring, and securing CRM Analytics environments
• Expertise in designing, building, and supporting CRM Analytics apps, datasets, dashboards, and lenses, evolving from operational reporting to advanced analytics solutions.
• Strong experience in:
• Creating dataflows and data recipes for data transformation
• Building dashboards, datasets, apps, and lenses from scratch
• Developing custom charts and calculations, including compare tables
• Implementing security predicates and filter bindings (cell, column, row level)

• Experience integrating data from multiple sources using CRM Analytics connections and data source connectors.
• Familiarity with faceting, global filters, and dashboard inspector for enhanced analytics and debugging