Specialist, Creative Designer

About Affinity

Affinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens. Operating across 10+ markets in Asia, the US, and Europe, with a team of 500+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem.

Role: Specialist, Creative Designer

Business Unit: Yield Solution

Location: Mumbai (Malad)

We’re looking for a creative and performance-driven Ads/Creative Designer who can produce high-converting ads (images and short-form videos) for Meta and native ad platforms such as Taboola/Outbrain. Come work with us if you bring your own ideas and creativity to the table, with a strong understanding of what drives performance in ads.

Responsibilities:

● Design static images & motion graphics

● Design ad variations based on multiple categories, angles, and performance feedback

● Create short video ads (5–15 seconds) with hooks that capture attention

● Interpret creative briefs and transform ideas into impactful visual stories tailored to the target audience

● Work closely with the media buyer and campaign managers to iterate and improve winning creatives based on results

● Ensure all creatives are compliant, visually appealing, and delivered within timelines

● Maintain and organize creative libraries, design files, and project assets

● Stay updated on design trends, platform guidelines, and best practices

● Maintain clean design, strong hierarchy, and mobile-first layouts

Requirements:

● Proven track record designing static and motion digital advertisements, with specific emphasis on Meta platforms (Facebook & Instagram)

● 1–2 years of experience working in an advertising/digital creative agency

● Ability to generate your own creative ideas from a given page or keywords

● Experience with performance advertising preferred

● Proficiency in industry-standard design software such as Canva, Adobe Creative Suite (Photoshop, Illustrator) & Knowledge of AI Tools (such Higgs field, ChatGPT, Sora, Gemini) a big plus.

● Good English communication skills