Sr Specialist -meta Ads

Job Title: Sr Specialist – Meta Ads (Performance Marketing)Location: Gurgaon (On-site)Experience: 2–4 YearsJoining: Immediate

About the Role

We are looking for an experienced Assistant Manager – Meta Ads (Performance Marketing) to join our Gurgaon-based team. The ideal candidate is a Meta-heavy performance marketer with a deep understanding of scaling paid campaigns and driving measurable ROI.

You’ll be responsible for strategizing, executing, and optimizing Meta campaigns across multiple funnels — managing large budgets and delivering impactful business outcomes.

Key Responsibilities

• Plan, manage, and optimize Meta (Facebook + Instagram) ad campaigns end-to-end.
• Handle and scale monthly budgets exceeding ₹2 Crore efficiently.
• Develop full-funnel media strategies to achieve acquisition, retention, and revenue targets.
• Conduct A/B testing, creative analysis, and audience segmentation for continuous performance improvement.
• Collaborate with content, design, and analytics teams to drive cohesive growth initiatives.
• Track, analyze, and report performance metrics with actionable insights.
• Stay up to date with Meta Ads algorithm updates, tools, and industry best practices.

Required Experience

• 2–4 years of hands-on experience in Meta (Facebook & Instagram) performance marketing.
• Proven track record of managing >₹1 Crore monthly ad spends on Meta.
• Strong grasp of conversion tracking, attribution models, and optimization techniques.
• Experience in D2C, e-commerce, or growth-driven businesses preferred.

Skills & Attributes

• Advanced expertise in Meta Ads Manager and analytics tools.
• Excellent analytical and problem-solving skills.
• 10/10 communication and presentation skills.
• Highly data-driven, detail-oriented, and performance-focused.
• Ability to thrive in a fast-paced, high-growth environment.

Compensation

💰 Competitive — aligned with experience and proven performance record.

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