Vice President

Job Description: Vice President ON PURPOSEReports to: Managing DirectorReporting team: Business Unit HeadsLocation: Delhi

About us:Founded in 2017, ON PURPOSE uses the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The culture we proudly offerMore than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like '6 days of paid leave for all menstruating employees'; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of 'D&I Ke Gunde' who are trained to help us challenge our biases and create a more inclusive workplace. Don't just take our word for it- In 2025, ON PURPOSE was recognised among the '12 Best Agencies in India and South Asia' by Provoke Media and featured in the exchange4media's PR and Corp Comms Watchlist 2026 (Agencies)'. We've also received multiple honours, including 'Best Organisation for Women Empowerment' at the Women Achievers Summit and Awards 2025, as well as 'Best Culture of the Year', 'Best Diversity & Inclusion of the Year', and 'PR Team of the Year' at the Campaign India Awards.

We are looking for an ambitious and self-driven National Head to join our team! As National Head at our company, you will be responsible for overseeing the overall business operations strategy as this is crucial for our growth and success.

Your responsibilities will include:

• Being a strategic advisor and partner to clientsKPI: Client retention, upselling and cross-selling

Serve as a strategic advisor to large clients, leveraging our strong relationships and deep understanding of their challenges to effectively guide them through complex issuesOverseeing excellence in client delivery for integrated remits ranging from policy communications, media relations, issues and crisis management and cross-selling with the digital team where possibleMeeting clients face-to-face as often as required and at least once a month in quarterly review meetingsHelping teams design and deliver channel-agnostic integrated campaignsDriving the team in delivering award-winning work and submitting entries for deserved recognitionEnsuring all teams submit monthly reports to clients with clear articulation of any over-servicing and related billingRunning the bi-annual Customer Satisfaction Survey to secure client feedback and Net Promoter Scores

• Leading and building a high-performing teamKPI: Retention of high potentials and employee satisfaction scores

Winning the confidence of the senior team as an advisor, coach, mentor, and when required, the person who 'gets it done'Managing PR teams across the company's offices in Delhi, Mumbai and BangaloreAbility to encourage teams to explore new media outlets, influencer relations and new ways of reaching audiences, beyond traditional mediaGoal setting with smart metrics measurable on a quarterly basis Setting competency benchmarks for each level, articulating the performance expected and nurturing, guiding and supporting the team in achieving and exceeding themProviding team members with constructive feedback on a regular basis to improve effectiveness and keep a check on their wellbeing and growthEncouraging teams to invest in their learning and development in partnership with the HR teamOverseeing quality controlON PURPOSE is often recognised as one of the Best Places To Work in the PR industry in Asia. Being a real flagbearer of this recognition and building an inclusive and progressive workplace.

• Growing the business and managing profitabilityKPI: Revenue growth and profitability

Winning business that aligns with the company's vision and growth strategySetting comprehensive goals for business growth and success with Business Unit headsManaging Business Units P&L to help drive business planning, budgeting, and forecasting, while remaining actively involved in aspects of account profitability, health, client service, billing, and team successWorking closely with the Human Resources and Finance team to track performance metrics including account profitability and operational KPIsOverseeing cross-team collaboration and resource utilizationDriving client referral businessGenerating leads where possible and converting incoming onesWorking with the finance team to ensure billing is timely and collections are regularNegotiating contracts to ensure fair terms

Your qualifications will be as follows:15 to 18 Years of relevant work experience in Corporate Communications at leadership level. 8+ years of experience in corporate reputation management, crisis communications, policy communications and integrated communications 5+ years of sector experience desired (but not essential): Development sector, behaviour change communications, social impact storytelling in climate action, public health, education, and gender3+ years as Group Business Director role in other agencies of repute, managing business unit P&L'sBachelor's/Master's degree in Marketing, Public Relations, Journalism, Communications or a related fieldIn-depth knowledge of different PR skills as outlined in responsibilitiesHands on experience in client and team management and business developmentGood knowledge of how to use analytics and metrics for goal setting and measurementExperience managing large account portfolios

What would be nice to have Agency experience for the PR social impact sector is beneficialA track record of delivering award-winning work in the PR industry

What you can expect from usA safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation. An investment in growth and learning: We're bringing the best of communication techniques to solve some of India's most troubling social issues. You'll learn and grow with us. A space to make your own: if you have the talent, ambition and willingness to learn, you'll most definitely find your own space in communications that you can own and hone. ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry RecognitionBest Culture of the Year - Campaign India, 2025, 2023, 2022Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022 PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021Championing Diversity Award - ICCO Global Awards, 2024Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024 Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023Fastest Growing Consultancy in India - Provoke Media, 2023Mid-Size Agency of the Year - Agency Reporter, 2022Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020Diversity Campaign Winner - Women Leading Change, Campaign India 2022Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018 Media Handles:Website: Instagram: LinkedIn: Twitter: