Website Copywriter (remote/freelancing) (indore)
AvanteNow
Job Description
Job Title - Website Copywriter
Job Type - Remote
Experience - 4+ Year's
Job Description -
We have the core story; now we need compelling, purposeful website copy. This copy must resonate with senior technology leaders facing real pressures and risks, and exceptionally motivated talent dedicated to delivering meaningful outcomes.
You will be given base content and audience details. Your goal is to transform it into copy that builds trust, drives action, and feels human.
What You Will Do
Review and understand the positioning, service areas, and target audience (senior leadership across business lines).
Transform base content provided by us into polished, emotionally-driven website copy
Write for key pages like Homepage, About, Services, Case Studies/Stories, and Contact
Develop messaging that acknowledges buyer hesitations (procurement hurdles, vendor switch risk, knowledge transfer) and addresses them head-on
Craft an emotional narrative around the core message: we live your story, we show up when it matters
Coordinate with the designer and developer to ensure copy fits the page structure and flow
Optionally speak to team members or clients for richer story material
What We Are Looking For
4+ years of experience in writing B2B website copy, marketing materials
A portfolio that shows strategic thinking, not just good sentences
The confidence to push back on a brief when needed
Independent, self-directed, and able to work with a light brief and deliver confidently