Content Marketing Manager

Job Title: Content Marketing Manager

Location: Bangalore & Mumbai

Work Mode: On-Site (Full-time)

Department: Marketing & Growth

Reporting to: Head of Marketing / Director – Growth

Employment Type: Full-time

About Netdex Media

Netdex Media is a creative agency specializing in ad film production, brand strategy, and integrated creative campaigns. We craft culturally-resonant stories for brands across industries—turning ideas into measurable impact.

Role Overview

We’re looking for a Content Marketing Manager who can translate brand strategy into scalable content systems—across web, social, video, and thought leadership—while owning performance outcomes (traffic, engagement, leads, and pipeline influence). You’ll collaborate closely with Creative, Production, Design, and Growth teams to build a content engine that amplifies Netdex Media’s work and our clients’ successes.

Key Responsibilities:

1) Strategy & Planning

· Build and own the content marketing strategy aligned to business goals (brand awareness, demand generation, and client acquisition).

· Develop annual and quarterly editorial calendars (themes, narratives, formats, channels) and maintain a content pipeline with clear milestones.

· Lead audience research (personas, journeys, pain points) and map content to funnel stages (TOFU/MOFU/BOFU).

2) Content Creation & Production

· Write and/or commission high-quality content: case studies, thought leadership articles, campaign breakdowns, showreels, microsite copy, whitepapers, social posts, newsletters, and award entries.

· Partner with Ad Film Production and Design teams to script and package video-first content (behind-the-scenes, teasers, director’s notes, brand films, reels).

· Maintain voice and tone guidelines; ensure brand consistency across all touchpoints.

3) Channel & Distribution

· Own website content (blogs, landing pages, portfolio), social media (LinkedIn, Instagram, YouTube), email/newsletters, and PR/earned media collaborations.

· Implement content syndication and community engagement (industry forums, awards, guest posts, podcasts).

· Collaborate with SEO and Performance Marketing to maximize organic reach and conversion impact.

4) Performance & Optimization

· Define and track content KPIs (organic sessions, rankings, CTR, engagement rates, video views/retention, MQLs, SQLs, assisted pipeline).

· Run content experiments (formats, hooks, CTAs, distribution timing) and continuously optimize based on insights.

· Build and present monthly & quarterly performance reports with actionable recommendations.

5) Stakeholder & Project Management

· Brief and manage writers, editors, designers, and videographers (in-house or freelance); ensure timelines and quality.

· Collaborate with Account/Client Partners to co-create case studies and post-campaign narratives.

· Maintain a content operations playbook (workflow, templates, approvals, legal checks, usage rights).

Required Qualifications & Experience

· 3–6 years of content marketing experience; preferably in a creative agency, production house, or brand marketing environment.

· Demonstrated ability to build and scale content programs that drive measurable growth.

· Strong portfolio: long-form writing, case studies, video scripts, social content, and campaign narratives.

· Working knowledge of SEO (on-page, content structuring), social media best practices, and analytics.

Skills & Tools

· Writing & Editing: World-class storytelling, clarity, structure, and persuasive copy.

· Video & Visual: Ability to brief/supervise scripts, storyboards, and edit notes for short/long-form video.

· SEO & Analytics: Keyword research, content clustering, GA4, Search Console, Ahrefs/Semrush.

· Social & Distribution: LinkedIn, Instagram, YouTube, newsletters; community building.

· Project Ops: Notion/Asana/Trello, Airtable, GDrive, CMS (WordPress/Webflow), basic HTML formatting.

· MarTech: HubSpot/Zoho CRM, Mailchimp/HubSpot Email, UTM tracking, dashboards.

Key Performance Indicators (KPIs)

· Organic growth: +X% QoQ in organic sessions and ranked keywords (top 10).

· Engagement: ≥ Y% increase in avg. time-on-page, video retention, social interactions.

· Lead impact: Z MQLs per quarter attributable to content; assisted pipeline value.

· Velocity: Content output vs. plan (blogs/month, case studies/quarter, videos/month).

· Quality: Editorial quality score (internal rubric), stakeholder satisfaction.

Behavioural Competencies

· Creative leadership: elevates ideas and protects narrative integrity.

· Bias for action: ships on schedule; iterates quickly.

· Collaboration: integrates smoothly with production/design/performance teams.

· Ownership: treats metrics as personal KPIs; brings solutions, not just reports.

Compensation & Benefits

· Competitive salary (based on experience and portfolio).

· Performance-linked bonus; learning budget for courses/workshops.

· Work flexibility; creative studio access; festival/award participation.