Content Strategist

Job Title: Content Strategist

Department: Branding

Location: Ahmedabad

Role Overview

We are looking for a Content Strategist who can translate brand objectives, consumer insights, and category trends into high-impact content ecosystems. This role will own content planning across platforms, ensuring consistency in brand voice and performance-driven storytelling.

Key Responsibilities

1. Content Strategy & Planning

• Coordinating with social media agency, creators, and freelancers with clear content direction
• Build platform-wise content frameworks (Instagram, YouTube, E-commerce, CRM, etc.)
• Own content calendars across campaigns, product launches, and always-on communication
• Develop annual and quarterly content strategy aligned with brand and business goals
• Identify content white spaces based on search trends, social listening, and competitor benchmarking

2. Brand & Communication Development

• Maintain brand tone, messaging hierarchy, and narrative frameworks
• Convert product USPs, ingredient stories, and science into consumer-friendly content
• Partner with Brand, R&D, and Regulatory teams for claim-safe storytelling

3. Cross-functional Collaboration

• Work with Design, Performance Marketing, Influencer Marketing, and E-commerce teams
• Support product launches with 360° content roll-out plans

4. Consumer & Category Intelligence

• Track cultural trends, platform shifts, and content consumption behaviour
• Analyse competitor content strategy and messaging claims
• Convert insights into actionable content hypotheses

Required Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field
• 4-7 years of experience in Content Strategy / Social Strategy / Brand Content
• Must have 1-2 years of experience in copywriting
• Experience in D2C, FMCG, Health, Nutrition, or Consumer Brands preferred