Copywriter

Here is the updated JD with 2–4 years experience:

Job Description – Copywriter (Luxury Watch Brand – Rotoris)

Position: Copywriter

Department: Marketing / Branding

Location: Gurugram

Experience: 2–6 Years (Luxury / Fashion /Watch/ Lifestyle preferred)

Role Overview

We are seeking a creative and detail-oriented Copywriter to develop premium and engaging content that reflects the sophistication and elegance of our luxury watch brand. The role involves crafting compelling copy across digital and offline platforms to strengthen brand identity and customer engagement.

Key Responsibilities

• Write high-quality copy for website, product descriptions, advertisements, social media, emailers, and campaigns
• Develop luxury-tone storytelling highlighting craftsmanship, exclusivity, and design
• Collaborate with design and marketing teams for campaign ideation
• Create taglines, headlines, and promotional scripts
• Ensure brand voice consistency across all channels
• Proofread and edit content for grammar, clarity, and premium quality
• Conduct market and competitor research for creative inputs

Required Skills

• Excellent English writing and editing skills
• Strong understanding of luxury branding and premium communication tone
• Creativity with attention to detail
• Basic SEO knowledge is an advantage
• Ability to manage multiple deadlines efficiently
• Exposure to fashion, lifestyle, or luxury product writing preferred

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, or related field
• Portfolio of writing samples is mandatory