Creative Copywriter

About the Company

Eat Better Co is a fast-growing D2C food brand focused on creating healthier, smarter snack alternatives. We combine taste with nutrition and build strong emotional connections with our community through powerful storytelling and performance-driven marketing.

About the Role

We are looking for a performance-oriented Copywriter with strong experience in D2C brands, Meta Ads, and Google Ads. The ideal candidate understands consumer psychology, conversion-focused messaging, and how to write copy that drives measurable results.

Responsibilities

• Write high-converting copy for Meta (Facebook & Instagram) Ads.
• Create Google Search & Display Ads copy aligned with keyword intent.
• Develop persuasive landing page and product page content.
• Craft engaging email and WhatsApp marketing campaigns.
• Create scroll-stopping headlines, hooks, and strong CTAs.
• Collaborate with performance marketing team to improve CTR, CVR & ROAS.
• Conduct A/B testing of ad copies and optimize based on performance data.
• Maintain consistent brand voice aligned with D2C positioning.

Qualifications

• 2+ years experience in D2C copywriting.
• Hands-on experience writing for Meta Ads and Google Ads.
• Ability to write both short-form and long-form sales copy.
• Basic understanding of performance metrics (CTR, CPA, ROAS).
• Experience in food, wellness, or FMCG brands is a plus.

Required Skills

• 2+ years experience in D2C copywriting.
• Hands-on experience writing for Meta Ads and Google Ads.
• Ability to write both short-form and long-form sales copy.
• Basic understanding of performance metrics (CTR, CPA, ROAS).
• Experience in food, wellness, or FMCG brands is a plus.

Preferred Skills

• Experience in food, wellness, or FMCG brands is a plus.