Digital Marketing Manager

Position: Digital Marketing Manager

Experience: 10+ Years

Employment Type: Full-time

Location: Remote

Organization: The Language Skool

Role Overview

The Digital Marketing Manager will lead and execute end-to-end digital marketing strategies for The Language Skool. This role requires a seasoned professional who can strategize, execute, analyze, and manage a team, while driving brand visibility, lead generation, and business growth across multiple digital platforms.

Key Responsibilities

Strategy & Leadership

• Develop and implement comprehensive digital marketing strategies aligned with business goals
• Lead, mentor, and manage a cross-functional digital team
• Coordinate with Business Managers (BMs) and leadership for campaign planning and performance reviews
• Set KPIs, track performance, and optimize campaigns for ROI

Paid Marketing & Performance

• Plan, execute, and optimize paid ad campaigns across:
• Meta (Facebook & Instagram Ads)
• Google Ads (Search, Display, YouTube)
• Other relevant platforms
• Monitor budgets, CPL, CAC, and conversion metrics

Social Media & Brand Presence

• Oversee Instagram, Facebook, LinkedIn, and other social media channels
• Manage and guide the LinkedIn Manager for brand positioning and lead generation
• Plan content calendars, campaigns, and engagement strategies

Website & Digital Assets

• Oversee website management, updates, landing pages, and CRO
• Coordinate with developers/designers for website performance and SEO best practices

Content, Podcast & Influencer Marketing

• Manage podcast planning, publishing, promotions, and performance tracking
• Plan and execute influencer collaborations and brand partnerships
• Work closely with Video Editors and Graphic Designers for high-quality content output

Team Management

• Manage and coordinate:
• LinkedIn Manager
• Influencer Marketing Team
• Video Editors
• Graphic Designers
• Ensure timely delivery, quality standards, and brand consistency

Required Skills & Qualifications

• 10+ years of experience in Digital Marketing (EdTech experience preferred)
• Proven experience managing and scaling digital marketing teams
• Strong expertise in paid ads, social media marketing, and performance marketing
• Hands-on experience with Meta Ads, Google Ads, and analytics tools
• Experience in website handling, content marketing, podcasts, and influencer campaigns
• Excellent communication, leadership, and stakeholder management skills
• Data-driven mindset with strong analytical and reporting abilities

Preferred Attributes

• Experience in education, training, or language institutes
• Creative thinker with strong problem-solving skills
• Ability to multitask and work in a fast-paced environment