Influencer Marketing Manager

About the Role

We are looking for an experienced and highly driven Influencer Marketing Manager who can independently own and execute influencer-led campaigns end-to-end. The ideal candidate has hands-on experience managing creators, negotiating deals, developing scripts, coordinating content production, and delivering high-performing campaigns within strict timelines. Experience with leading influencer marketing tools and platforms is essential.

Key Responsibilities

1. End-to-End Campaign Ownership

• Conceptualise, plan, and execute influencer marketing campaigns across Instagram, YouTube, Facebook, and emerging platforms.
• Identify, shortlist, and onboard relevant influencers (micro, macro, celebrity) aligned to brand objectives.
• Create campaign briefs, write scripts/storyboards, and share detailed content guidelines with creators.
• Negotiate deliverables, costs, timelines, and usage rights with influencers and agencies.

2. Content Production & Quality Control

• Ensure creators deliver high-quality content in line with brand messaging, positioning, and compliance requirements.
• Coordinate revisions, re-shoots, and content edits while maintaining positive creator relationships.
• Work towards timely delivery of assets for campaign launches and performance tracking.

3. Performance Tracking & Optimization

• Use influencer marketing tools (e.g., CreatorIQ, Upfluence, Qoruz, KlugKlug, Winkl, affable.ai etc) to:
• Discover talent
• Evaluate influencer authenticity & audience quality
• Track campaign performance
• Analyze results (reach, engagement, hook rate, hold rate, CTR, conversions) and optimize future strategies.
• Maintain internal dashboards, reports, and monthly performance trackers.

4. Relationship & Community Building

• Build long-term relationships with high-performing influencers and creator agencies.
• Maintain a strong internal creator database across categories, regions, and niches.
• Stay updated on creator trends, platform algorithm changes, and best practices.

5. Cross-Functional Collaboration

• Work closely with Content, Creative, Paid Media, and Brand teams to align influencer initiatives with broader marketing goals.
• Collaborate with performance teams to integrate paid boosts/whitelisting into influencer rollouts.

Requirements Must-Have

• 2+ years of hands-on experience in influencer marketing at an Influencer Agency or D2C Consumer Brand.
• Proven track record of running measurable, high-performing influencer campaigns.
• Strong negotiation skills and experience managing monthly influencer budgets.
• Ability to write strong scripts, hooks, briefs, and content directions.
• Proficiency with influencer platforms (Qoruz, KlugKlug, CreatorIQ, Upfluence, affable.ai, etc.).
• Excellent project management skills ability to manage multiple campaigns simultaneously.
• Understanding of performance metrics such as engagement rate, audience quality, ROAS impact of influencer content, etc.

Good-to-Have

• Experience running large-scale creator programs.
• Understanding of D2C funnels and UGC amplification for ads.
• Familiarity with Meta Ads and how influencer creatives impact paid performance.

Personality & Working Style

• Creative thinker with strong storytelling skills.
• Bias for action quick to execute, iterate, and deliver results.
• Highly organized, detail-oriented, and comfortable with tight deadlines.
• Strong interpersonal skills with the ability to work with diverse creator personalities.

Why Join Us?

• Opportunity to build and scale a fast-growing D2C brand's influencer engine.
• Ownership-driven role with visibility across leadership.
• Work in a high-growth, creative environment that values innovation and speed.