Marketing Manager

We are looking for:

We are looking for a results-driven PPC / Marketing Lead to manage and scale paid marketing initiatives for the Domestic

team. The role will focus on lead generation and performance marketing across multiple digital channels, ensuring high-quality

leads from Tier 1 & Tier 2 colleges while optimizing cost and ROI.

Responsibilities and Duties:

 Lead and execute paid marketing campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), Snapchat and

other relevant platforms.

 Plan, manage, and optimize lead generation campaigns for domestic education audiences.

 Oversee and optimize SMS, Email, and WhatsApp marketing campaigns to improve engagement and conversions.

 Monitor daily performance metrics such as CPL, CAC, CTR, conversion rates, and ROI.

 Conduct A/B testing on creatives, landing pages, and audiences to improve campaign performance.

 Manage budgets efficiently and scale high-performing campaigns.

 Collaborate with content, design, product, and tech teams to ensure campaign alignment.

 Prepare regular performance reports and share insights with stakeholders.

 Stay updated with industry trends, platform updates, and new acquisition opportunities.

S k i l l s a n d R e q u i r e m e n t s :

 2+ years of hands-on experience in paid/performance marketing.

 Strong expertise in lead generation campaigns, preferably targeting Tier 1 & Tier 2 colleges.

 Proven experience managing campaigns on Google Ads, Meta Ads, Bing, and Snapchat.

 Experience with SMS, Email, and WhatsApp marketing automation tools.

 Strong analytical skills with experience in Google Analytics, conversion tracking, and pixel implementation.

 Ability to manage and scale monthly marketing budgets efficiently.

 Data-driven mindset with strong problem-solving abilities.

 Experience in EdTech/education sector is preferred.

 Good communication and stakeholder management skills.