Marketing Manager

Job description

Role Overview

True North International Pvt Ltd is hiring a Marketing Manager for their brand KILIG to own and drive all marketing activities across D2C, marketplaces, and quick-commerce channels. This role requires a hands-on marketer with a strong business mindset, capable of managing performance marketing, marketplace ads, influencer campaigns, and content - while intelligently allocating marketing budgets for maximum ROI.

The ideal candidate understands how marketing decisions impact sales velocity, contribution margins, CAC, ROAS, and inventory movement, especially in high-velocity quick-commerce environments.

Key Responsibilities

1. Performance & Paid Marketing

• Plan, execute, and optimize paid campaigns across:
• Meta (Facebook & Instagram Ads)
• Google Ads (Search, Display, YouTube)
• Amazon Ads (Sponsored Products, Sponsored Brands, Display)
• Continuously optimize ROAS, CAC, CTR, CVR, and AOV
• Test creatives, audiences, offers, and landing pages to scale efficiently

2. Marketplace Marketing (Amazon, Flipkart, etc.)

• Own marketing execution on Amazon, Flipkart, and other marketplaces
• Manage Amazon Ads, promotions, deal events, and visibility campaigns
• Work closely with category and operations teams to align:
• Pricing and discounts
• Inventory availability
• Campaign calendars (sale events, brand days, etc.)
• Understand marketplace algorithms, ranking factors, and listing optimization

3. Quick Commerce Marketing (Blinkit, Zepto, Swiggy Instamart, etc.)

• Drive brand and SKU visibility on quick-commerce platforms
• Plan and execute on-app promotions, visibility spends, and ad placements
• Coordinate with platform teams to improve:
• Search visibility
• Conversion rates
• Repeat purchases
• Optimize spends based on sell-through, margins, and contribution

4. Influencer & Content Marketing

• Plan and execute influencer marketing campaigns aligned with brand goals
• Manage creator sourcing, briefs, performance tracking, and ROI analysis
• Oversee content creation for:
• Ads and creatives
• Product listings (A+ content, PDPs)
• Social media and brand storytelling
• Ensure consistency of brand voice across platforms

5. Budget Ownership & Business Alignment

• Own and manage marketing budgets across D2C, marketplaces, and quick commerce
• Allocate budgets based on:
• Channel performance
• Business priorities
• Inventory and margin considerations
• Work closely with finance and leadership on budget planning and tracking

6. Analytics, Reporting & Strategy

• Build and track weekly and monthly MIS across channels
• Analyze campaign and platform performance to drive decisions
• Provide clear insights on what to scale, pause, or optimize
• Support overall go-to-market and growth strategy for TNIPL brands

Qualifications & Experience

• 6 to 10 years of experience in e-commerce / D2C / marketplace marketing
• Hands-on experience with Meta Ads, Amazon Ads, and marketplace promotions
• Strong understanding of quick-commerce marketing dynamics
• Proven experience managing online marketing budgets and ROI
• Strong analytical and business understanding

Preferred

• Experience with consumer brands or high-growth startups
• Exposure to multi-brand or portfolio environments
• Familiarity with tools like Google Analytics, Meta Business Manager, Amazon Seller Central, and quick-commerce dashboards

Key Attributes

• Strong business and commercial mindset
• Data-driven and performance-oriented
• Comfortable working in fast-paced, high-velocity environments
• Ownership mindset with the ability to execute end-to-end
• Strong cross-functional coordination skills

Brand Website: mykilig.com