Marketing Manager

Role Overview

 You’ll own all paid acquisition channels and be accountable for driving high-quality leads and conversions. This role is purely performance-focused — no fluff, no “manage social media” nonsense.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and Paid Partnerships.
• Manage full-funnel paid strategy: audience → ad → landing → conversion.
• Set up & maintain tracking, attribution, pixels, events (GA4, GTM, Mixpanel).
• Perform continuous A/B testing on ad creatives, headlines, audiences, and landing pages.
• Monitor and improve KPIs: CAC, CTR, CPC, ROAS, Conversion Rate.
• Build and manage weekly/monthly budgets & performance reports.
• Research competitors, spot trends, and identify new paid opportunities.
• Collaborate with design and product teams to create high-intent ad creatives.

Requirements

• 4–6 years of hands-on experience in Paid Digital Marketing.
• Must be strong in Google Ads + Meta Ads (non-negotiable).
• Proven ability to scale campaigns with profitability and efficiency.
• Solid understanding of bidding strategies, targeting, and funnel optimization.
• Strong analytical mindset with comfort using GA4, GTM, Looker Studio, or Mixpanel.
• Ability to work fast, test constantly, and own outcomes end-to-end.

Good-to-Have

• SaaS or AI product experience.
• Ability to create quick ad copy variations.
• Experience working in startup/0→1 environments.