Outbound Copywriter / Campaign Owner (ai-first)

Position: Full-time | Remote

Who We Are:

We are an outbound agency specializing in building effective outreach engines for B2B e-commerce, SaaS, agencies, and B2B services. We excel in automation and infrastructure. We’re looking for a dedicated campaign owner who thrives on marketing and copywriting, someone who sees every project as an exciting challenge to crack.

The Ideal Candidate:

You live and breathe marketing, particularly outbound campaigns. Every client, ICP (Ideal Customer Profile), and offer is a puzzle for you one that you’re eager to solve. You're not just writing emails; you're crafting campaigns that win and drive results.

What You’ll Be Doing:

Campaign Creation (End-to-End Messaging):

• Conduct in-depth ICP research to understand pain points, objections, triggers, and language.
• Develop compelling offers, angles, and copy.
• Write cold email sequences (3–6 steps), LinkedIn DM sequences (connect + follow-ups), and LinkedIn comment frameworks (signal-based engagement).
• Create a clear test plan to optimize campaigns.

Campaign Iteration (Continuous Improvement):

• Regularly iterate on campaigns (at least once every 2 weeks).
• Use data-driven insights to improve subject lines, openers, angles, CTAs, personalization, and structure.
• Develop repeatable playbooks to scale successful tactics.

Collaboration with the Technical Team:

• Define what data is needed for personalization and campaign effectiveness.
• Guide the tech team on personalization variables, custom line frameworks, segmentation rules, and routing guidance.
• Ensure seamless communication with the tech team to align campaigns with automation systems.

AI-First Working Style (Must-Have):

• Use AI tools for ICP research, idea generation, angle exploration, and variant creation.
• Edit hard to ensure the final output is human, sharp, specific, and performance-driven—avoiding generic, AI-sounding copy.

Success Metrics:

• Increased positive reply rates.
• More qualified conversations and booked meetings.
• Consistent iteration every 2 weeks with meaningful improvements.
• A growing campaign library with insights on what works for different ICPs.

Requirements:

• Proven experience writing high-performing cold outbound emails and LinkedIn copy.
• Strong marketing expertise in positioning, offers, objections, segmentation, and differentiation.
• Ability to diagnose underperforming campaigns and propose clear next steps.
• Excellent English proficiency (native or near-native).
• An AI-capable workflow to boost speed and quality.

Bonus Points:

• Experience with outbound tools like Instantly, Smartlead, Clay, Apollo, n8n, or Unipile.
• Writing experience for B2B SaaS, agencies, or B2B e-commerce brands.