Performance Marketing Manager

🚀 Hiring: Performance Marketing Manager

📍 Location: Rohini, Delhi (Work from Office)

🗓 Working Days: Monday to Saturday

⏰ Timings: 9:30 AM – 6:00 PM

About SHEMROCK Group of Schools

Founded in 1989, SHEMROCK Group of Schools is India’s first preschool chain and a pioneer in revolutionizing early childhood education. As the first organization to introduce the franchise model in the education sector, SHEMROCK has built a strong national and international presence.

With:

• 625+ branches across three countries
• 350,000+ children nurtured
• Multiple industry accolades

SHEMROCK is known for its scientifically designed curriculum and child-centered learning approach. Led by its founders and an experienced management team, the organization continues to foster innovation, harmony, and child-friendly educational environments.

Role Overview

We are seeking a full-time Performance Marketing Manager to join our on-site team in Rohini.

This role is ideal for a data-driven marketer who understands paid acquisition, performance optimization, and lead-generation strategy—especially in high-intent, education-driven campaigns.

You will be responsible for planning, executing, analyzing, and optimizing digital marketing campaigns across major platforms to drive measurable growth and improve ROI.

Key Responsibilities

• Plan and execute paid marketing campaigns across:
• Google Ads
• Meta (Facebook & Instagram) Ads
• Other relevant PPC platforms
• Manage and optimize pay-per-click (PPC) campaigns
• Conduct A/B testing across ads, landing pages, and creatives
• Monitor campaign performance and improve cost-per-lead (CPL)
• Develop and refine lead-generation funnels
• Track and report key performance indicators (KPIs)
• Work closely with content and creative teams to align messaging with campaign goals
• Continuously improve digital presence and conversion metrics

Required Qualifications

• Strong hands-on experience with Google Ads, Facebook Ads, and PPC platforms
• Expertise in analyzing campaign metrics and preparing performance reports
• Working knowledge of:
• Conversion Rate Optimization (CRO)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Familiarity with Google Analytics or similar analytics tools
• Strong communication, analytical, and strategic thinking skills
• Bachelor’s degree in Marketing, Advertising, or related field (or equivalent experience)

Preferred

• Experience in the education sector or related industries

Work Details

• Work Mode: Work from Office
• Location: Rohini, Delhi
• Near Metro Pillar 417
• Nearest Metro Station: Rohini West