Product Marketing Manager

Your Mission

Are you the kind of marketer who sees beyond the launch? We’re looking for a Product Marketing Manager who can own the go-to-market strategy, drive product messaging, and turn product insights into growth levers. In this role, you'll be the vital connector between Product, Sales, and Marketing — ensuring that the product story lands where it matters most.

You’ll power self-serve growth, run lifecycle campaigns, support PLG motions, and fuel both demand gen and retention with laser-focused messaging. From product onboarding to ABM campaigns to review platform domination — you’re the storyteller, strategist, and driver of impact.

What You’ll Do

• Shape and execute GTM strategies for product launches and updates
• Craft clear, compelling messaging and positioning frameworks
• Develop enablement assets like pitch decks, one-pagers, demo scripts, and comparison guides
• Support Product-Led Growth (PLG) by enhancing onboarding flows and mapping lifecycle messaging to user behavior
• Plan and run drip campaigns to drive feature adoption, reactivation, and retention
• Partner with PMs to surface and act on product usage insights
• Run competitor and market research to refine value propositions
• Manage presence and boost ratings on G2, Capterra, TrustRadius, etc.
• Own and evolve the newsletter program to drive engagement and reinforce product value
• Support ABM campaigns and persona-based outreach using tools like LinkedIn Sales Navigator, Clearbit, 6sense, Apollo, etc.
• Collaborate on community-building initiatives like forums, events, ambassador programs, and feedback loops
• Host webinars and virtual events that blend product education with thought leadership

What You Bring

• 2–5 years of experience in product marketing, GTM, or lifecycle marketing
• Strong storytelling and communication skills — can turn features into clear benefits
• Experience with GTM planning, market research, and competitive intelligence
• Familiarity with PLG strategies, onboarding optimization, and lifecycle campaigns
• Knowledge of tools like Mailchimp, Customer.io, ConvertKit for email marketing
• Proficiency in CRM and automation tools (HubSpot, Salesforce, Marketo, ActiveCampaign)
• Exposure to ABM and intent-based platforms like Clearbit, Slintel, ZoomInfo, or 6sense
• Understanding of ASO best practices and coordinating app visibility efforts
• Comfort engaging users across online communities, events, or feedback groups

Why You’ll Love This Role

• You’ll work on high-impact launches and user engagement strategies
• Be part of a collaborative environment where marketing meets product innovation
• Own both the strategy and the execution — from ideation to measurement
• Influence how customers experience and love the product
• Get visibility and leadership opportunities in a fast-scaling team