Programmatic Marketing Manager

We Are Hiring | Programmatic Media Manager | Gurgaon

We are looking for a strategic and performance-driven Programmatic Media Manager to lead our programmatic function in Gurgaon. This role involves end-to-end ownership of client campaigns—from strategy and planning to execution and optimization—driving data-led, measurable outcomes across programmatic platforms.

Experience: 2–4 years

Key Responsibilities:

• Lead end-to-end programmatic campaign management across Display, Video, Native, Audio, and Connected TV.
• Develop programmatic strategies aligned with clients’ business objectives and KPIs.
• Plan, set up, and optimize campaigns across DSPs such as DV360, The Trade Desk, Amazon DSP, etc.
• Manage audience strategy including first-party, third-party, and data marketplace integrations.
• Execute advanced targeting tactics including contextual, behavioral, retargeting, and lookalike modeling.
• Monitor pacing, performance metrics (CTR, CPA, ROAS, viewability, etc.), and drive ongoing optimizations.
• Conduct A/B testing, bid strategy adjustments, and inventory optimization.
• Coordinate with ad ops teams for trafficking, tag implementation, and troubleshooting.
• Deliver detailed performance reports, dashboards, insights, and post-campaign analyses.
• Lead client calls and present performance reviews, strategic recommendations, and growth opportunities.
• Ensure brand safety, ad fraud prevention, and compliance with industry standards.
• Collaborate cross-functionally with search, social, analytics, and creative teams for integrated planning.

Qualifications & Experience:

• Bachelor’s degree; MBA/PG Diploma in Business Management preferred.
• 2–4 years of hands-on experience in programmatic media buying and digital performance marketing.
• Strong expertise in Google Marketing Platform (DV360), The Trade Desk, and other leading DSPs.
• Working knowledge of Google Analytics, Campaign Manager 360, and ad-serving platforms.
• Experience with DMP/CDP integrations and audience segmentation strategies.
• Strong understanding of programmatic ecosystem including SSPs, Ad Exchanges, and data providers.
• Proficiency in tracking, tagging (Floodlight, pixels), and attribution models.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and presentation skills with client-facing experience.
• Experience mentoring junior team members and managing client expectations.

Skills & Tools:

• Hands-on expertise in DV360, The Trade Desk, Amazon DSP, and other programmatic platforms.
• Strong understanding of programmatic bidding models (CPM, vCPM, CPA, CPC).
• Familiarity with brand safety and verification tools (IAS, DoubleVerify, etc.).
• Advanced Excel/Google Sheets skills for performance analysis.
• Certification in DV360 and Google Ads preferred.
• Detail-oriented, process-driven, and up-to-date with evolving ad tech trends.