Sales Manager

Job Title: Retail Toy Sales Manager

Job Summary:

The Retail Toy Sales Manager is responsible for driving sales across retail stores, managing key retail accounts, ensuring strong in-store execution, and leading the field sales team. The role focuses on maximizing product visibility, increasing store coverage, and achieving sales targets in the toy category.

Key Responsibilities:

• Achieve monthly and annual retail sales targets
• Manage relationships with toy stores, mall outlets, and large retail chains
• Ensure proper product display, shelf space, and visual merchandising
• Plan and execute in-store promotions, demos, and festive campaigns
• Monitor stock levels and coordinate timely replenishment
• Lead and supervise sales executives, promoters, and merchandisers
• Expand retail network by onboarding new stores and partners
• Track competitor activities and market trends
• Prepare sales reports, forecasts, and performance analysis
• Negotiate pricing, promotions, and display agreements with retailers

Qualifications & Experience:

• Graduate in Business/Marketing or related field
• 8+ years of experience in retail sales (toys, kids products)
• Experience handling modern trade and general trade channels
• Strong understanding of retail operations and store-level execution

Skills Required:

• Excellent communication and negotiation skills
• Strong leadership and team management ability
• Result-oriented and target-driven mindset
• Good analytical and reporting skills
• Ability to manage multiple retail accounts

Work Conditions:

• Field-based role with frequent store visits
• Travel within assigned territory

Target Companies:

Funskool India Ltd., First Cry, Simba Toys India Pvt. Ltd. , OK Play India Ltd. , Toyzone, Veva Toys , Aditi Toys Pvt. Ltd. , Clever Cubes LLP

Job Title: Online Sales Manager – Toy Category

Job Summary:

The Online Sales Manager – Toy Category will be responsible for driving e-commerce sales across marketplaces and D2C channels. The role focuses on maximizing product visibility, managing online campaigns, optimizing listings, and ensuring strong sales performance in a highly seasonal and competitive toy market.

Key Responsibilities:

🛒 Marketplace Management

• Manage sales on platforms like Amazon, Flipkart, FirstCry, and company website
• Handle product listings, cataloging, and content optimization (titles, keywords, images)
• Ensure high product visibility and ranking on marketplaces

🎯 Campaigns & Promotions

• Plan deals, discounts, bundles, and flash sales
• Manage platform ads (Amazon Ads, Flipkart Ads)
• Coordinate with marketing for social media and performance campaigns

📦 Inventory & Operations

• Monitor stock levels and avoid stock-outs during peak seasons
• Coordinate with warehouse/logistics for order fulfillment
• Manage returns, refunds, and customer satisfaction

📊 Analytics & Reporting

• Track KPIs like sales, conversion rate, traffic, and ROI
• Analyze competitor pricing and promotions
• Generate daily/weekly/monthly performance reports

Qualifications & Experience:

• Bachelor’s degree
• 6+ years of experience in e-commerce / online sales
• Experience in toys, kids products preferred
• Hands-on experience with Amazon Seller Central / Flipkart Seller Hub

Target Companies:

Amazon India , Flipkart , Meesho , FirstCry , Hamleys India , Toycra , Toy Marche , ToyIQ , Toy Walk , Juplay , Funskool India , Veva Toys , Smartivity , Skillmatics

Job Title: Sales Manager – Modern Trade

Job Summary:

The Sales Manager – Modern Trade is responsible for managing key retail accounts, driving sales through large-format stores and organized retail chains, and ensuring strong product visibility and promotions. The role focuses on building strategic partnerships with modern trade clients and achieving revenue targets across assigned accounts.

Key Responsibilities:

🛒 Key Account Management

• Manage relationships with modern trade partners such as Reliance Retail, DMart, Spar, Hamleys, etc.
• Negotiate commercial terms, margins, promotions, and annual agreements
• Ensure smooth onboarding and expansion across retail chains

📈 Sales & Business Growth

• Achieve sales targets across assigned key accounts
• Drive revenue growth through store expansion and product penetration
• Identify new modern trade opportunities and partnerships

📦 Supply Chain & Inventory

• Coordinate with supply chain for stock availability and replenishment
• Prevent stock-outs and overstock situations
• Track sell-in vs sell-out performance

📊 Analytics & Reporting

• Track sales performance, margins, and ROI on promotions
• Prepare monthly forecasts, reports, and business reviews
• Analyze data to improve account performance

👥 Team Management

• Manage sales executives, merchandisers, and promoters
• Ensure effective coverage of stores and execution standards

Qualifications & Experience:

• Bachelor’s degree
• 5–10 years of experience in modern trade / key account management
• Experience in toys, FMCG, retail, or entertainment industry preferred
• Field + office-based role