Senior Copywriter
Vivre Panels
Job Description
Senior Copywriter
Location: Kolkata
Experience Required: 5–6 years
Industry Preference: Interior Design / Architecture / Building Materials / Luxury Brands / Ad Agency
About Vivre Panels
Vivre Panels is a premium surface and panel brand catering to architects, interior designers, dealers and design-forward homeowners. We believe materials shape experiences — and storytelling shapes perception.
Role Overview
We are looking for a strategic and detail-oriented Copywriter who can translate material innovation and design philosophy into compelling narratives across digital, print, exhibitions, and brand communication.
Key Responsibilities
- Develop brand-aligned copy for:
- Brochures, catalogues, and product decks
- Website, landing pages
- Social media campaigns
- Exhibition creatives and installations
- Email marketing campaigns
- Craft long-form storytelling around collections, materials, and design inspirations
- Work closely with the design and marketing team to conceptualize campaign ideas
- Maintain tone consistency across all communication
- Write B2B and B2C - focused content for architects, dealers, and partners
- Assist in brand messaging, taglines, and campaign positioning
Required Skills & Expertise
Writing & Strategic Skills
- Strong conceptual thinking
- Ability to write for luxury / premium audiences
- Understanding of design vocabulary
- SEO fundamentals (Copy Perspective)
What You Must Know
- How to write for both aspirational B2C and technical B2B audiences
- Basic understanding of architecture and interior design ecosystem
- Exhibition and event communication formats
- LinkedIn-focused professional tone writing
Kindly share your \"portfolio/3–5 samples of your best work (ads, website copy, campaigns, scripts) - with us on .