Group Product Manager

Group Product Manager (GPM)

Department: Marketing

Location: Bengaluru / Pan India

Experience: 8–15 Years

Industry Preference: Pharmaceutical (Nephrology / Urology preferred)

About the Role

The Group Product Manager (GPM) will lead the strategic planning and execution of marketing initiatives across multiple product portfolios. This role requires strong leadership, market insight, and cross-functional collaboration to drive brand growth and market share.

Key ResponsibilitiesStrategic Planning

• Develop and implement marketing strategies for assigned product portfolios
• Analyze market trends, competitor activities, and customer insights
• Identify growth opportunities and new product positioning strategies

Brand Management

• Own end-to-end lifecycle of brands/products
• Drive brand planning, positioning, and owning
• Monitor product performance and optimize campaigns accordingly

Team Leadership

• Lead and mentor Product Managers/Assistant Product Managers
• Ensure alignment with organizational goals and timelines
• Build a high-performance marketing team

Marketing Execution

• Plan and execute promotional campaigns, CME activities, and digital initiatives
• Collaborate with sales teams to ensure effective implementation of strategies
• Manage budgets and ensure ROI-driven marketing spends

Cross-functional Coordination

• Work closely with Sales, Medical Affairs, Regulatory, and Supply Chain teams
• Ensure timely product launches and availability

Market & Field Engagement

• Conduct regular field visits to gather insights and feedback
• Build relationships with key opinion leaders (KOLs)

Key Requirements

• MBA / PGDM in Marketing (preferred) or equivalent
• 8–12 years of experience in pharmaceutical marketing
• Strong experience in specialty segments like Nephrology, Urology, or Gynecology
• Proven track record in brand building and product launches
• Excellent leadership, analytical, and communication skills

Key Competencies

• Strategic thinking
• Leadership & team management
• Data-driven decision making
• Stakeholder management
• Innovation & creativity

Why Join Us

• Opportunity to work with a fast-growing specialty pharma organization
• Exposure to high-impact product portfolios
• Dynamic and growth-oriented work environment
• A proud extension of a ₹7000 Cr diversified industrial group